Register

I agree with the Privacy Policy

FierceOnlineVideo

Discounts, promotions luring pay TV subscribers back into fold

April 16, 2013

Pay TV providers are using tried-and-true tactics like discounted premium channels to bring wandering subscribers back into their fold, according to research released by Parks Associates.

Most subscribers leave pay TV services for economic reasons, in many cases lured by lower prices offered by online streaming services. Cable providers, in particular, have suffered a steady stream of subscriber losses for the last half decade, as online competitors like Netflix (Nasdaq: NFLX) cut into their subscriber numbers.

Now, even though these defectors are not unhappy with their online experiences, they are willing to come back to their original providers for the right price, said John Barrett, director of research for Parks Associates, who is presenting his findings today in a firm-sponsored webcast.

From the article, "Discounts, promotions luring pay TV subscribers back into fold" by Jim Barthold.

Previously In The News

Parks: Roku leads the pack as 10% of broadband households buy streaming media devices in 2014

Ten percent of U.S. households bought a streaming media device in 2014 with Roku the leading choice, a survey by Parks Associates says. The survey, an update to the analysts' streaming media de...

Google, Roku stand to rake in holiday streaming stick sales

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication. Thanks to their lower price point, sales of streaming sti...

Parks on HBO cord-cutting worries: Don't panic

Smoothing down fears that 7 million consumers might cancel their pay-TV subscriptions this year once HBO launches its over-the-top subscription service, Parks Associates added a bit of context to i...

Most Americans want YouTube in pay TV package

Multichannel Video Programming Distributors (MVPDs) worried about losing customers to over-the-top (OTT) video offerings should include that content as part of their pay TV packages, research from...

‹
1
2
3
4
5
6
7
8
›