Providing market intelligence for more than 35 years

FierceOnlineVideo

Cord cutting increased by 1.4M homes in 2014, analyst says

Analysts appear to be scrambling to make sense of cord-cutting from a stew of consumer data. Parks Associates in January caused a mild furor when a survey of broadband homes returned data suggesting that as many as 7 million U.S. households would cancel their pay-TV subscriptions after services like HBO a la carte became available. MoffettNathanson's numbers for 2014 suggest a much lower cancellation rate this year, but the report didn't provide exact numbers.

From the article "Cord cutting increased by 1.4M homes in 2014, analyst says" by Samantha Bookman.

Previously In The News

Netflix, Hulu subscriber churn should be a concern for OTT providers, research firm says

Subscription video on demand providers need to keep an eye on the "extremely high" churn rates endemic to the OTT video market segment, a new report from Parks Associates has found. In the past 12...

Parks: Meeting consumer demand for TV Everywhere and OTT services

Pay-TV and OTT providers face an ongoing and expanding challenge to attract and retain consumers as the OTT video space gets crowded and consumer video habits continue to evolve. Many companies are...

Sharing Netflix, other SVOD accounts is prevalent among OTT households--but how much it matters is relative

Among the 57 percent of U.S. broadband households that have an over-the-top video subscription like Hulu, Amazon (NASDAQ: AMZN) Prime Instant Video or Netflix (NASDAQ: NFLX), 11 percent are using s...

Netflix will succeed in Japan, but China is a whole other ballgame

And Netflix can rely on its subscribers: A new Parks Associates study shows that its level of churn, about 9 percent of its U.S. subscriber base, is much lower than that of its closest competitors,...