Providing market intelligence for more than 35 years

FierceOnlineVideo

Cord cutting increased by 1.4M homes in 2014, analyst says

Analysts appear to be scrambling to make sense of cord-cutting from a stew of consumer data. Parks Associates in January caused a mild furor when a survey of broadband homes returned data suggesting that as many as 7 million U.S. households would cancel their pay-TV subscriptions after services like HBO a la carte became available. MoffettNathanson's numbers for 2014 suggest a much lower cancellation rate this year, but the report didn't provide exact numbers.

From the article "Cord cutting increased by 1.4M homes in 2014, analyst says" by Samantha Bookman.

Previously In The News

Google, Roku stand to rake in holiday streaming stick sales

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication. Thanks to their lower price point, sales of streaming sti...

A chicken in every pot and an Apple TV in every living room

The connected TV market is expected to boom in 2012. Parks Associates last month said some 20 percent of middle-class households--those with annual incomes of $50,000 to $75,000--plan to buy a smar...

Roku's Rosenberg: MVPDs threatened by connected TV devices

That jibes with recent research from Parks Associates which found that 64 percent of U.S. households with broadband have at least one consumer electronics device connected to the Internet--either a...

Netflix will succeed in Japan, but China is a whole other ballgame

And Netflix can rely on its subscribers: A new Parks Associates study shows that its level of churn, about 9 percent of its U.S. subscriber base, is much lower than that of its closest competitors,...