Providing market intelligence for more than 35 years

FierceOnlineVideo

Amazon jumps into streaming stick segment with Fire TV dongle, buys Rooftop Media

Amazon is definitely facing some uphill competition from Google and Roku. The latter announced in September that it has sold more than 10 million streaming devices since 2008, and according to Parks Associates is the most-used streaming device in U.S. homes. And while Google hasn't yet provided details on the number of Chromecast sticks it's sold, its device is available in 18 countries and has been on the market for more than a year.

From the article "Amazon jumps into streaming stick segment with Fire TV dongle, buys Rooftop Media" by Samantha Bookman.

Previously In The News

Smart TVs will reach 87 million U.S. homes by 2016

Smart TVs are here to stay, with as many as 87 million U.S. households having the devices by 2016, research by Parks Associates has revealed. The research, which was commissioned by Rovi Corp. (Nas...

Smart TV risks for pay-TV providers

More than 18 million U.S. households had a smart TV at the end of 2011, and rising adoption of this device, combined with changing entertainment consumption habits, creates new challenges for pay-T...

Research: more people using smart TVs to watch online video

The emerging question of whether people buy smart TVs and then make them dumb—in effect, using them as TVs and not Internet-connected TVs—has been looked into by research firm Parks Associates....

TV Everywhere: Technology and business trends

TV Everywhere services can boast one of the fastest rollouts in TV services history, fueled by the threat of over-the-top (OTT) services, the growth of broadband, consumer adoption of connected dev...