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Amazon jumps into streaming stick segment with Fire TV dongle, buys Rooftop Media

October 27, 2014

Amazon is definitely facing some uphill competition from Google and Roku. The latter announced in September that it has sold more than 10 million streaming devices since 2008, and according to Parks Associates is the most-used streaming device in U.S. homes. And while Google hasn't yet provided details on the number of Chromecast sticks it's sold, its device is available in 18 countries and has been on the market for more than a year.

From the article "Amazon jumps into streaming stick segment with Fire TV dongle, buys Rooftop Media" by Samantha Bookman.

Previously In The News

Parks: Roku leads the pack as 10% of broadband households buy streaming media devices in 2014

Ten percent of U.S. households bought a streaming media device in 2014 with Roku the leading choice, a survey by Parks Associates says. The survey, an update to the analysts' streaming media de...

Google, Roku stand to rake in holiday streaming stick sales

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication. Thanks to their lower price point, sales of streaming sti...

Parks: Owning a TV isn't important to younger generation

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High-speed broadband may accelerate cord cutting

About 13 percent of consumers with a broadband connection have cord-shaved in the past year, Parks Associates said, predicting that another nine percent soon would follow. But there is a caveat......

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