Providing market intelligence for more than 35 years

FierceCable

TV Everywhere approaches ubiquity, study finds

Parks Associates is predicting that TV Everywhere will be nearly everywhere by the end of 2011. In its report, "TV Everywhere: Growth, Solutions and Strategies," the Dallas-based market research company said that 81 percent of U.S. and Canadian pay TV subscribers will have access to TV Everywhere by the end of the year.

"Service providers realize they need to be the consumer's primary source of video content on all platforms," Brett Sappington, a Parks Associates senior analyst said in a news release. "Today, operators from all sectors, telco, cable and satellite, now offer online access to VoD or live TV with several adding support for smartphones and tablets."

From the article, “TV Everywhere approaches ubiquity, study finds” by Jim Barthold

Previously In The News

7% of U.S. TV Viewers Who Lose a Channel, Often Due to Carriage Disputes, Will Switch to New Pay-TV Provider

Parks Associates today reported carriage disputes can have a substantial impact on pay-TV subscribership, as 7% of pay-TV subscribers who lose a channel, roughly 2% of all subscribers, will switch...

Over 650 million households worldwide will have broadband and over 430 million will have a data network by end of 2013

Parks Associates today announced a new whitepaper at the 2013 International Consumer Electronics Show (CES) that features the firm's analysts addressing key trends reshaping the connected home. The...

Over 650 million households worldwide will have broadband and over 430 million will have a data network by end of 2013

Parks Associates today announced a new whitepaper at the 2013 International Consumer Electronics Show (CES) that features the firm's analysts addressing key trends reshaping the connected home. The...

Few cable subscribers are aware of TV Everywhere services

While Comcast (Nasdaq: CMCSA) and other pay-TV distributors are turning to deployments of TV Everywhere services to combat cord cutting, few cable subscribers know that they have TV Everywhere cont...