Providing market intelligence for more than 35 years

FierceCable

Parks: 31% of pay TV subs want place-shifting DVRs

More pay TV subscribers want to be able to access to programs stored on their DVRs similar to the way Dish Network customers can use its Sling product to watch video from set-tops in their homes on any Internet-connected device, Parks Associates said Friday.

The research firm released a report that found 31 percent of pay TV subscribers want access to place-shifting devices. Its surveys also found that 27 percent of multichannel subscribers are interested in TV Everywhere content, and 26 percent want the personalized programming recommendations that can be delivered from new interactive program guides from providers such as Comcast, DirecTV and TiVo.

"Remote access to DVR content was the most popular among pay-TV households without that service," John Barrett, Parks director of consumer analytics, said in a prepared statement.

From the article, "Parks: 31% of pay TV subs want place-shifting DVRs" by Steve Donohue.

Previously In The News

Roku plans 'Now This Is TV' ad campaign for holidays

Importantly, the campaign will seek to position Roku's offerings as a suitable competitor to the offerings from telco and cable pay TV providers: "The most important question when buying a streamin...

Roku beating Apple TV in market share for streaming video devices

Roku leads Apple TV and other Internet video device providers in market share, with 37 percent of households with a streaming media device in the first quarter using a Roku, Parks Associates said W...

Pay TV subscriber growth lags behind housing market rebound

Cable operators lost 1.66 million video subscribers last year, but that was an improvement compared to the 1.8 million that MSOs dropped in 2011, Kagan said. AT&T, Verizon and other telcos saw the...

7% of U.S. TV Viewers Who Lose a Channel, Often Due to Carriage Disputes, Will Switch to New Pay-TV Provider

Parks Associates today reported carriage disputes can have a substantial impact on pay-TV subscribership, as 7% of pay-TV subscribers who lose a channel, roughly 2% of all subscribers, will switch...