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FierceCable

Few cable subscribers are aware of TV Everywhere services

May 29, 2012

While Comcast (Nasdaq: CMCSA) and other pay-TV distributors are turning to deployments of TV Everywhere services to combat cord cutting, few cable subscribers know that they have TV Everywhere content available to them, Parks Associates director of research Brett Sappington writes today in FierceOnlineVideo.

"This lack of subscriber awareness negates the efficacy of TV Everywhere as a tool to combat [over-the-top video] services and underscores the marketing challenges for providers going forward. The task to retain customers with unique multiscreen services will be a strategic and marketing challenge as much as a technological challenge," he said.

From the article, "Few cable subscribers are aware of TV Everywhere services" by Steve Donohue.

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