Providing market intelligence for more than 35 years

EE Times

A special article from EE Times Asia

Two recent studies, by Parks Associates and Pyramid Research, both cited the wild-card status of China as a feasible market for IPTV because of overhanging issues like quality access networks, regulatory hurdles, content restrictions and the government's apparent focus on implementing digital cable services. Parks also cited a lower willingness among consumers across Asia to pay for some of the premium and related services that IPTV can enable, such as video-on-demand, interactive gaming or online commerce.

That reluctance will "counterbalance" the head start that Asia has established in IPTV, and help some of the slower-moving markets in Europe and the United States to catch up and potentially leapfrog the current leaders, said John Barrett, head of research at Parks.

"A higher willingness to spend in these countries gives service providers more freedom to experiment with features until they discover the ones that resonate with the market," Barrett said. "More-robust deployments in the West may therefore ultimately prove more profitable than the proliferation of basic IPTV service in Asia."

Previously In The News

Researcher predicts 7 million WiMAX users by 2009

The competition among wireless broadband standards is strong and standard-certified WiMAX equipment won't appear until next year, but one market research firm is still predicting seven million WiMA...

HomePlug alliance vies with IEEE over powerline spec

Kurt Scherf, vice president of research at Dallas-based Parks Associates, said the HomePlug reorganization was undertaken with the IEEE specifically in mind "since everyone at the alliance I've tal...

Intel: Viiv will coexist with STBs

In a report on media servers that was released this month, Parks Associates provided a reality check for PC industry players who believe the computer will figure importantly in living room entertai...

Korea expects 21 million mobile TV users by 2012

TU charges a one-time $20 set up fee, and then $12 a month for access to 15 video and 19 audio channels. After one year, monthly fees are reduced to $10. Video on demand access is available for abo...