Register

I agree with the Privacy Policy

E-commerce Times

YouTube Slowly Sundances Into New Rental Territory

January 20, 2010

"I think it may be a smart approach, actually -- acknowledgment that in order to make money but to keep the risks relatively low, they're targeting distinct niches of consumers that may be smaller in number but more willing to pay money," Parks Associates Digital Media Analyst, Kurt Scherf told the E-Commerce Times. "The producers of the independent stuff may be much more anxious to find high-quality distribution partners. So I think that's first, and then you build out your catalog for the Hollywood blockbuster stuff."

In terms of control and restrictions set by the media providers, "that's a slow go for the entire industry, whether you're YouTube or Netflix. It's clear Hollywood is keeping the basic rules clear about how it windows content. Until online gets proven that it's more highly profitable, their cash cow is DVDs," Scherf said.

From the article, "YouTube Slowly Sundances Into New Rental Territory" by Renay San Miguel

Previously In The News

Pay TV Could Find a Silver Lining in the Looming OTT Cloud

The video content industry long has relied on pay-TV services as a significant revenue source, but digital technologies -- namely over-the-top, or OTT, services -- are impacting pay-TV rights and r...

The Great and Tragic Lives of OTT Video Service Providers

OTT video service providers must climb the learning curve quickly in order to keep the doors open. Often, content license terms require companies to grow revenues quickly in order to cover minimum...

Who's Who in the Tablet Market Melee

Nearly three years have passed since Apple first introduced its iPad, and the company still enjoys the largest market share in this space. This statement may seem a natural conclusion because Apple...

Coordinated Care Models in Digital Health

PCMH and Medicare ACO share many common attributes, especially on their payment model structures. Both models will also benefit from care providers' investment in EMR technology and general IT inno...

1
2
3
4
5
6
7
8
9
10
...
14
15
›