Register

I agree with the Privacy Policy

E-commerce Times

Walmart Buys Vudu to Take Another Stab at Online Movie Distribution

February 22, 2010

"It will be a defining service for Walmart," Kurt Scherf, vice president and principal analyst at Parks Associates, told the E-Commerce Times. "Walmart wants to go beyond selling products, like DVDs, and start providing incremental revenue."

Walmart is now hoping to regain its footing and define the retail space for online video, Scherf said.

"We'll see other retailers look at this," Scherf said. Target, for example, might partner with an online video provider instead of purchasing one.

From the article, "Walmart Buys Vudu to Take Another Stab at Online Movie Distribution " by Brian R. Hook

Previously In The News

The Smart TV Transformation Is Under Way

Internet video viewing accounted for about 8 percent of all video consumption on the TV at the end of 2011, Parks Associates' research found. New consumer viewing habits favor even greater adoption...

Real-Time Bidding: Greasing the Wheels of Digital Advertising

Real-time bidding (RTB) will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by P...

‹
1
2
...
6
7
8
9
10
11
12
13
14
15