Providing market intelligence for more than 35 years

E-commerce Times

Nintendo's Got a New Little Wii in the Oven

"Hopefully, they will come up with something innovative as they did with first Wii," Pietro Macchiarella, a research analyst at Parks Associates, told the E-Commerce Times. "Right now, the Wii is showing its age."

Among the qualities the new device must have, said Macchiarella, are innovation -- it's too late for catch-up now -- as well as user-friendly controls for non-core gamers and a good price.

From the article, “Nintendo's Got a New Little Wii in the Oven,” by Erika Morphy

Previously In The News

The Smart TV Transformation Is Under Way

Internet video viewing accounted for about 8 percent of all video consumption on the TV at the end of 2011, Parks Associates' research found. New consumer viewing habits favor even greater adoption...

Real-Time Bidding: Greasing the Wheels of Digital Advertising

Real-time bidding (RTB) will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by P...