Register

I agree with the Privacy Policy

Digital TV Europe

Pay TV industry experiencing ‘slow crisis’, says Parks Associates

March 15, 2015

The pay TV industry is experiencing a “slow crisis in terms of paying customers,” with 7% of US broadband households with a pay TV service planning to cancel their TV subscription, according to Parks Associates.

The ‘Under Attack: Assessing New Threats to Pay TV’ report claims that the biggest reason cited by US broadband households for considering cancelling their pay TV service was cost.

The number one reason given was “my current service isn’t worth the monthly cost,” followed by “I like my current service but can’t afford it” and “there’s not much on TV I want to watch.”

From the article "Pay TV industry experiencing ‘slow crisis’, says Parks Associates."

Previously In The News

Roku owners use OTT services more than Apple TV users, says Parks

More Roku owners than Apple TV owners use an over-the-top (OTT) video service, according to consumer research by Parks Associates, presented at the NAB Show in Las Vegas. Parks’ Streaming CE an...

US broadband users watch 1.7 hours of mobile video per week

Broadband users in the US watch an average 1.7 hours of video on their mobile phones each week, with 29% watching content in this way monthly, according to research firm Parks Associates. The n...

Mobile viewing to drive in-app ad revenues

Roughly 60% of smartphone and tablet users watch between one and five hours of TV or video on these mobile platforms each week, according to Parks Associates. The US research firm said that thi...

US pay TV households to pass 103 million this year

More than 103 million US households will subscribe to pay TV services by the end of 2014, according to research by Parks Associates. The new research, announced at CES in Las Vegas, claims that...

‹
1
2
3
4
5
6
7
8
›