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Dallas Morning News

TV-watching trends show viewers gaining power

March 30, 2014

The bottom line

“A lot can be said about watching what you want on a Friday night. But when I’m getting ready in the morning, I’m not going to mess with on demand content. I want live streaming news, weather, celebrity gossip. We’ll never get to a world where everything is on demand. We really don’t want that. Sports is a good example where the value isn’t the same.” John Barrett, director of consumer analytics at Dallas-based Parks Associates.

From the article, “TV-watching trends show viewers gaining power” by Maria Halkias, and Troy Oxford.

Previously In The News

Some households using cell phones only, others have never connected to the Internet

"On the other hand, Dallas-based Parks Associates reports that 20 million U.S. households -- or about 18 percent -- have no Internet access at home." "Parks does note that the percentage of househo...

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