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Dallas Morning News

Cable disputes could lead TV viewers to other options

August 31, 2010

Parks Associates' Scherf said that if Apple really wants to revolutionize the video delivery business, it will have to position the new device and service to a mass market, as it did with the iPhone, rather than to a small niche, as it did with its barely discussed Apple TV.

Scherf said he thinks people will be slower to cut their cable TV than they were to cut their land-line phones.

But cable providers and broadcasters could ignite the trend if they take their brinksmanship too far and popular channels go dark for extended periods.

"The dumbest thing that could happen here is that they allow this to occur right before college football season starts," Scherf said. "I want my ESPN."

From the article, "Cable disputes could lead TV viewers to other options" by Victor Godine

Previously In The News

Ahead of earnings report, Blockbuster faces another challenge

Consumer use of online video services for movie rentals and movie and TV downloads doubled between 2008 and 2009, said Kurt Scherf, analyst at Dallas-based Parks Associates, which predicts revenue f...

Blockbuster fighting back with new technologies

Kurt Scherf, principal analyst with Dallas-based market research firm Parks Associates, said Netflix and others simply adapted to changing trends faster than Blockbuster. "Blockbuster had that opp...

3-D, next big thing in TV, will be on display at CES 2010

"I don't see it happening," said Kurt Scherf, principal analyst at Dallas market research firm Parks Associates. "I think this is a lot of sound and fury signifying nothing, at least for now, to b...

Test programs by Verizon and Comcast let cable subscribers catch shows on computers

Kurt Scherf, principal analyst for Dallas-based research firm Parks Associates, said the Comcast and Verizon systems seem like the best compromise between convenience for viewers and profitability f...

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