Dallas Business Journal

PC purchases vary with education, income

June 02, 2009

A survey completed by Parks Associates found a correlation between how much a person spends on a personal computer and his or her education and income levels.

The Consumer Decision Process Annual Survey polled more than 5,000 U.S. consumers on their 2008 purchases and planned 2009 purchases. The survey shows that for every $1,000 in income, households will pay $1 more for a PC. In addition, individuals with graduate degrees will spend on average $100 more for a computer than those with only high school degrees.

John Barrett, director of research for Dallas-based Parks Associates, found the prices consumers pay for PCs to be noticeably more variable when compared to other electronics.

From the article, "PC purchases vary with education, income"

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