Connected World Magazine

A Bundle of Opportunity with Broadband

October 02, 2012

Research coming out of Parks Associates, seems to suggest consumers are more than willing to bulk up their bundles, especially when it comes to security. The research firm is reporting 14% of all U.S. broadband households are “highly interested” in receiving security services from their ISPs (Internet service providers).

The research also found consumers who have professional monitoring security services—which total about 16% of all U.S. households—are also interested in the new bundling and service options that come with Internet-enabled home systems. In fact, about 40% said they would switch from their current monitoring provider if that company does not offer new features such as email alerts, energy management, and lighting automation functions.

The findings suggest bundled services and new IP features are important to both customer retention and subscriber growth. Tricia Parks, CEO of Parks Associates, believes these services could also spur growth in the security market, which has been stagnant throughout this recession. “IP-enabled security features are opening the market for new offerings from communication providers, which could result in new security system adopters,” Parks says.

From the article, "A Bundle of Opportunity with Broadband."

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