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Business Week

Intel's In-Game Ad Play

July 06, 2006

With the in-game advertising business continually growing and expected to hit $400 million by 2009 (source: Parks Associates), more and more top flight companies are likely to want to get in on the action. Microsoft's acquisition of in-game advertising specialist Massive Incorporated is proof positive that the software giant envisions a bright future for the in-game ad sector.

From the article "Intel's In-Game Ad Play."

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