Register

I agree with the Privacy Policy

Business Week

Intel's In-Game Ad Play

July 06, 2006

With the in-game advertising business continually growing and expected to hit $400 million by 2009 (source: Parks Associates), more and more top flight companies are likely to want to get in on the action. Microsoft's acquisition of in-game advertising specialist Massive Incorporated is proof positive that the software giant envisions a bright future for the in-game ad sector.

From the article "Intel's In-Game Ad Play."

Previously In The News

One Fifth of Americans Have Never Used E-Mail

"One fifth of Americans have never used e-mail, according to a recent survey by consultancy Parks Associates. Of 1,088 people surveyed, 21% have never done a search on the Internet or looked up a We...

The [Virtual] Global Office

"Marketing can be expensive: According to a 2007 estimate by Parks Associates, companies spent $15 million advertising in virtual worlds in the U.S. in 2006 and the figure is expected to rise tenfol...

I Want My iTV

Today, some 60% of all households in Hong Kong watch programming delivered over the Internet to the TV, says researcher Parks Associates. From a hotel in Seoul, I can click to do my banking on TV. A...

Home Is Where the Femtocell Is

What's more, wireless service providers can use femtocells to snatch business from landline phone service operators and Web-calling outfits such as Vonage. Already, 19% of Americans have dropped the...

‹
1
2
3
4
5
6
7
8
›