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Disney's Wish Upon a CD

July 18, 2007

Dress up CDs all you want, but you won't be able to reverse the CD sales trend, says Forrester Research (FORR) analyst James McQuivey. "We are very far away from being able to persuade people to go back to CD," he says. John Barrett, director of research at consumer researcher Parks Associates, adds that a limited number of consumers will really take advantage of the added content. "It's all a way to tip the scales in your direction, but there's probably only so many artists that people want to watch that stuff for," he said. "Your mother is not going to take a CD home and pop into a computer and watch the music video."

From the article "Disney's Wish Upon a CD," by Christopher Megerian.

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