Broadband TV News

Young consumers prefer online video

March 20, 2014

Over 50% of US broadband households now use paid OTT video services, either subscription or transactional, according to research from Parks Associates.

The firm also notes 37% of consumers 18-24 say online video is their most important video source.

“Parks Associates research shows 45% of US broadband households subscribe to a paid online video service, with younger consumers such as Millennials more likely than older consumers to use OTT services,” said John Barrett, director, Consumer Analytics, Parks Associates.

“In our upcoming webcast, we will discuss the emerging role of over-the-top video and its relationship to pay-TV services.”

According to the market research firm, online video is one of the most important sources of video among all US broadband households. Over 40% of US broadband households selected online video as one of the top three important sources of video, versus 25% for rented DVDs or 13% for owned Blu-ray discs.

From the article, "Young consumers prefer online video" by Robert Briel.

Previously In The News

Amazon gains traction in US connected homes

Amazon has made significant gains in the OTT video market as nearly 20% of all US broadband households now have an Amazon Prime Instant Video subscription, according to Parks Associates. The Q1...

Young viewers are key segment to target for OTT

Parks Associates reports pay-TV penetration remains fairly steady at around 85% of US broadband households but OTT video use is increasing on multiple devices, particularly with younger viewers....

4K TVs will follow faster growth pattern than HDTVs

4K TVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market. The research 4K Today: Bringing Ultra HD to Ma...

29% of US broadband users watch video on mobile

Roughly 29% of US broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week, according to Parks Associates. Since 2008...

‹
1
2
3
4
5
6
7
›