Broadband TV News

Video viewership declining on PCs

May 15, 2014

New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video.

Parks Associates analysts find that 81% of US broadband households watch video on a TV set, while 60% watch content on a computer.

In the first quarter of 2014, US broadband households watched roughly three hours of online video per week on each platform, but the amount of online video consumed on a TV is increasing, up from 2.3 hours per week in 1Q 2013, while online video viewing on a PC is on a steady decline.

“The amount of all video consumed on PCs has declined, dropping from over eight hours per week in 2013 to 6.2 hours per week now,” said Brett Sappington, director of research, Parks Associates.

“Ultimately, consumers can more easily access online video options on a television than ever before. In addition to smart TVs, Blu-ray players, and game consoles, consumers are also buying streaming media players and devices such as Google’s Chromecast. Pay-TV providers are making a strong push to extend TV Everywhere to a variety of devices. These trends are converging to displace computer-based video consumption.”

The new research, 360 View: Entertainment Services in US Broadband Households, found 81% of US broadband households watch video on a TV set, while 60% watch content on a computer. 31% said they watch video on a smartphone, and 28% watch on a tablet. The PC was the only platform to show any significant decline in video viewing in the past year.

From the article, "Video viewership declining on PCs."

Previously In The News

Amazon gains traction in US connected homes

Amazon has made significant gains in the OTT video market as nearly 20% of all US broadband households now have an Amazon Prime Instant Video subscription, according to Parks Associates. The Q1...

Nearly 50% of US broadband homes use OTT video

Subscribers of OTT services spend more per month renting and buying video downloads than the average household, which contributes to the success of Amazon’s business model of integrating transactio...

Over half of US broadband homes have OTT

Over 50% of consumers in US broadband households subscribe to an OTT video service, according to Parks Associates. 57% of consumers in US broadband households subscribe to an OTT video service,...

29% of US broadband users watch video on mobile

Roughly 29% of US broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week, according to Parks Associates. Since 2008...

1
2
3
4
5
6
7
›