Broadband TV News

Amazon gains traction in US connected homes

May 03, 2014

Amazon has made significant gains in the OTT video market as nearly 20% of all US broadband households now have an Amazon Prime Instant Video subscription, according to Parks Associates.

The Q1 2014 survey of 10,000 US broadband households finds the annual growth rate for Amazon Prime subscription averages over 55% since 2012, compared to a 16% year-over-year growth for Netflix service subscriptions.

“Roughly 50%-60% of US households using connected CE devices subscribe to Netflix, but the percentage of connected CE users subscribing to Netflix did not substantially change between 2012 and 2013,” said Brett Sappington, director, research, Parks Associates.

“By comparison, the percentage of US broadband households with connected CE and an Amazon subscription more than doubled in the same time period, from an average of approximately 13% to 27%. For example, households with a connected streaming media player that also have an Amazon Prime subscription jumped from 22% to 34%.”

Parks Associates research also shows 12% of US broadband households use Hulu Plus.

“Amazon is certainly getting traction in the market—especially when compared against Hulu Plus,” Sappington said.

“Amazon’s growth shows how dynamic the OTT space truly is. While Netflix remains the dominant player, consumers are still open to alternatives with interesting content and business models.”

From the article, "Amazon gains traction in US connected homes" by Robert Briel.

Previously In The News

Young viewers are key segment to target for OTT

Parks Associates reports pay-TV penetration remains fairly steady at around 85% of US broadband households but OTT video use is increasing on multiple devices, particularly with younger viewers....

4K TVs will follow faster growth pattern than HDTVs

4K TVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market. The research 4K Today: Bringing Ultra HD to Ma...

Young consumers prefer online video

Over 50% of US broadband households now use paid OTT video services, either subscription or transactional, according to research from Parks Associates. The firm also notes 37% of consumers 18-2...

29% of US broadband users watch video on mobile

Roughly 29% of US broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week, according to Parks Associates. Since 2008...

‹
1
2
3
4
5
6
7
›