Broadband TV News

25% of US video viewing on ‘other platforms’

April 11, 2012

25% of all video viewing in US broadband households now occurs on platforms other than the television, such as PCs, smartphones, and tablets, according to Parks Associates research.

“One-third of U.S. broadband households streamed a TV show in the past 30 days, and these consumer viewing habits are raising expectations for new service offerings,” said Brett Sappington, director, research, Parks Associates. “Proliferation of connected CE is both an opportunity for and a potential threat to traditional pay-TV services. New companies are entering this space, offering alternative services and business models that are attractive to consumers. To keep their edge, service providers have to address consumption on these platforms with a clear value proposition.”

“Each week, roughly 25% of all US broadband households watch video on a mobile phone, and the average broadband user watches 36 minutes of video on a tablet,” Sappington added. At an upcoming Connections event in Texas, Parks Associates “will discuss how emerging OTT services must offer quick access to interesting content, attractive business models, and access on multiple screens and not require purchase of a new, stand-alone device.”

From the article, "25% of US video viewing on ‘other platforms’" by Robert Briel

Previously In The News

Non-linear video outpaces linear viewing

New research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video. “Non-linear vide...

46 million 4K/UltraHD homes by 2018

More than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018, according to Parks Associates. Pay-TV providers will deploy this service as a differentiator, especi...

Amazon Prime Instant Video subs also buy and rent

37% of US broadband households regularly use transactional services for OTT video, such as online video rentals and downloads, according to Parks Associates. The vast majority of consumers maki...

45% of US pay-TV subscribers want cloud PVR features

Over 45% of US pay-TV subscribers find cloud PVR technology very appealing, according to new research from Parks Associates. The report Cloud DVR: The New Face of Television notes that consumer...

‹
1
2
3
4
5
6
7
›