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Latest Press Releases

Sunday, Oct 17, 2010

MEDIA ALERT: Parks Associates addresses over-the-top entertainment services and mobile advertising at Digital Hollywood

Almost 20% of U.S. households are paying monthly to watch premium online video on their PC He...

Wednesday, Oct 20, 2010

Smartphones and Tablets Most Popular Consumer Electronic Products as Holiday Season Approaches

CE buying rebounded in first half of 2010; sales outlook more uncertain for 2H 2010 Internati...

Sunday, Oct 24, 2010

MEDIA ALERT: Parks Associates Addresses “Managing Household Energy” and “Getting Consumers to Care about Home Controls” at the Broadband World Forum

Parks Associates CEO to participate and moderate two sessions on Tuesday October 26th and Wednesd...

Monday, Nov 22, 2010

Mobile preferences show generational divide as younger smartphone users choose apps over Web browsers

New Parks Associates Mobile Cloud Report Shows App Preferences for Gen Xers and Millennials Chang...

Sunday, Jan 02, 2011

MEDIA ALERT: Parks Associates Invites Media to 5th Annual CONNECTIONS™ Summit at 2011 CES

Analysts and Technology Execs – from Companies such as Best Buy, Intel, Verizon – will lead six I...

Tuesday, Mar 23, 2010

Addressable, interactive TV advertising revenue will reach $133 million in 2010

Sixty seven percent of all U.S. TV households (HHs) subscribe to a digital TV service. Digital ca...

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