Register

I agree with the Privacy Policy

Bloomberg

Millennials are elusive prey for pay-TV companies

March 06, 2015

“These new deals represent an extension of our evolving strategy in terms of how we monetize our content,” CBS President Leslie Moonves said during the company’s fourth quarter earnings call.

Sony Corp. has said it plans to introduce an Internet-based TV service called PlayStation Vue. HBO is expected to roll out its stand-alone streaming service this year. It’s not disclosed what the monthly charge will be.

HBO going out on its own, making “Game of Thrones” and other popular shows available for the first time without a pay- TV subscription, will be a new test, said Brett Sappington, director of research at the consulting firm Parks Associates.

The pay-TV industry isn’t giving up. The $59-a-month Verizon package with broadband “did exceptionally well,” Alberto Canal, a spokesman, said in an e-mail. “I can tell you that Internet is the anchor in any offer to millennials.”

From the article "Millennials are elusive prey for pay-TV companies" by Kelly Giblom.

Previously In The News

Blackout of CBS Enters Third Day After Negotiations Stall

As the most-watched television network, CBS ranks ahead of Comcast Corp.’s NBC, Walt Disney Co.’s ABC and 21st Century Fox Inc.’s Fox. Time Warner Cable, based in New York, has encouraged custo...

Time Warner Cable Drops CBS in Three Cities as Talks Fail

When a channel is dropped from a pay-TV service, 7 percent of subscribers end up switching providers, while 16 percent watch the lost channel online, according to a survey from Parks Associates, a...

Apple, Hollywood Studios Discuss Movie Plan

The number of Web-enabled devices that will be able to access content stored in such systems will grow to 780 million units by 2014 from more than 350 million this year, according to Parks Associat...

Parks Associates Invites Media to Attend 17th Annual CONNECTIONS(TM): The Premier Connected Home Conference at CTIA

International research firm Parks Associates invites media to attend the 17th-annual CONNECTIONS(TM): The Premier Connected Home Conference at CTIA, May 20-23, in the Venetian Hotel. CONNECTION...

‹
1
2
3
4
5
›