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Bloomberg

Millennials are elusive prey for pay-TV companies

March 06, 2015

“These new deals represent an extension of our evolving strategy in terms of how we monetize our content,” CBS President Leslie Moonves said during the company’s fourth quarter earnings call.

Sony Corp. has said it plans to introduce an Internet-based TV service called PlayStation Vue. HBO is expected to roll out its stand-alone streaming service this year. It’s not disclosed what the monthly charge will be.

HBO going out on its own, making “Game of Thrones” and other popular shows available for the first time without a pay- TV subscription, will be a new test, said Brett Sappington, director of research at the consulting firm Parks Associates.

The pay-TV industry isn’t giving up. The $59-a-month Verizon package with broadband “did exceptionally well,” Alberto Canal, a spokesman, said in an e-mail. “I can tell you that Internet is the anchor in any offer to millennials.”

From the article "Millennials are elusive prey for pay-TV companies" by Kelly Giblom.

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