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Mobile video driving TV apps usage

February 13, 2014

Research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55 per cent of US smartphone owners and 61 per cent of tablet owners using a TV-related app at least once a month.

“TV app usage is altering the use cases for multiple connected devices; currently 57 per cent of connected game console owners are using the device to watch TV shows,” said Stuart Sikes, President, Parks Associates. “We are also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things.”

Highlights of the research include:
- Over 70 per cent of TV-app users are satisfied with the TV show or network apps they use.
- The number of global TV app users on smartphones will reach 1.29 billion by 2018.
- Over 23 per cent of US smartphone owners 18-34 have used a TV app on their smartphone to schedule a DVR recording. Over 22 per cent have used an app that transforms their smartphone into a remote control for their TV or set-top box.

From the article, "Mobile video driving TV apps usage."

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