Providing market intelligence for more than 35 years

Advanced Television

20% US broadband homes to buy smart devices within a year

A survey released by the Consumer Electronics Association (CEA) and Parks Associates shows continued strong growth of smart home products in US homes, as 20 per cent of households with broadband intend to acquire one or more smart home devices within the next year. According to the study, nearly half (48 per cent) of those surveyed who own a smart home device are under 35-years-old.

“It makes sense that early adopters of smart home devices tend to be younger, have a high-tech affinity and are four-times as likely to buy new technology as soon as it is available.”

From the article "20% US broadband homes to buy smart devices within a year."

Previously In The News

80% of smart-TV owners are app users

New research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps. App Deve...

Europeans prefer recorded TV

Research findings issued on the eve of the IBC 2011 conference by Parks Associates reveal that consumers in Western Europe value multi-device access to recorded TV programmes over other new video s...

Viewers OK with personalised ads

Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and pro...

Women dominate connected TV use

“Women are frequently the product buyers – and once she owns a CE product, she becomes a heavy user, most particularly for devices that allow sharing and uploading content and downloading TV progra...