US broadband households spend an average of 1.3 hours per week watching video on a tablet and 1.6 hours per week on a smartphone, compared with almost 20 hours per week on a TV.
That's according to research from Parks Associates, based on a nationwide 1Q 2014 survey of US broadband households. The firm also found that despite the popularity of mobile platforms, the TV remains the preferred screen for video viewing, while the PC has shown significant declines as a video-viewing platform.
"The percentage of video viewership among tablet households has tripled since 2010, rising from 9% to 28%," said Glenn Hower, research analyst at Parks Associates. "For smartphone households, the percentage of video viewership doubled from 16% in 2010 to 31% in 2014. Increases in multiscreen video viewing are significant, but ultimately neither platform can duplicate the visual experience of the larger TV screen. Successful multiscreen video services need to offer unique services for each platform, complement the content on other screens, and leverage the typical conditions where people use certain devices."
From the article, "TV remains overwhelming leader for video viewing" by Michelle Clancy.
The lure of the new in terms of functionality is to provide a spur to the US pay-TV market over the course of 2014 according to a new survey from Parks Associates presented at CES 2014. The ana...
As Mobile World Congress 2014 continues to unveil the latest in devices capable of supporting video experiences, research from Parks Associates has shown that almost three-tenths of US broadband us...
TV users are demanding exacting standards from the services they pay for, no matter how it is delivered, according to research from Parks Associates. Unveiling the research at TV Connect 2014,...
4K TVs are set to follow a similar, but faster, growth pattern to HDTVs, which have reached 82% of US broadband households after 15 years on the market, according to research by Parks Associates. I...