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Products

Quantified Consumer

Connected Health and Wellness

10/27/2016

Connected Health Devices and Apps: Quantifying the “Quantified Self”

This 360 View Update presents an overview of health and wellness device adoption and usage. It examines factors related to fitness activity tracking, frequency of device use, and rates of abandonment....

Quantified Consumer

Broadband and Mobility

10/26/2016

Mobile First: SoLoMo App Usage Trends

This 360 View Update focuses on SoLoMo (Social, Location, and Mobility) apps, including marketplace apps (e.g., Uber, Airbnb, and Grubhub), messaging apps (e.g., Facebook Messenger, Snapchat, and What...

Webinar

Smart Home: Products and Services

10/25/2016

Best Practices for IoT Security and Privacy

This webinar examines best practices in IoT data security and privacy and how companies are addressing these challenges to create and secure value for their customers.

Industry Report

Connected Health and Wellness

10/19/2016

Digital Disruptions in Healthcare Service Delivery: Innovator Leaderboard and Winning Strategies

This Connected Health Tracker examines emerging technologies and solutions in the digital health industry that creatively change how consumers shop and use healthcare products, solutions, and services...

Quantified Consumer

Smart Home: Products and Services

10/18/2016

Connected Home Devices

Connected Home Devices Deep Dive breaks down Parks Associates’ latest data on consumer preferences for interoperability among 13 popular smart home devices. First, the research provides a brief overvi...

Quantified Consumer

Consumer Electronics and Entertainment

10/14/2016

CE Device Ecosystems

CE Device Ecosystems analyzes consumers who use multiple platforms (computers, smartphones, tablets, TVs, streaming media players) of the same brand (Apple, Amazon, Google, Samsung, Sony, Microsoft, e...

Quantified Consumer

Consumer Electronics and Entertainment

10/03/2016

Use of Multichannel Networks and Alternative Video

Use of Multichannel Networks and Alternative Video analyzes consumer usage of emerging video outlets like user-generated online video, social-based live video streaming, and consumer attitudes toward...

Blogs

The Streamable

OTT

streaming

advertising

In The News

07/03/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

07/03/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

07/03/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

07/03/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

smart TV

streaming

advertising

Samsung

In The News

07/03/2026

Samsung's Home Screen Offers Programmatic Ad Access For DSPs

With the heightened focus on key streaming platforms’ advertising areas, Samsung Ads says its highly viewed home screen is now available programmatically for brands to purchase. The company says that...

COVID-19

smart home

Wi-Fi

Smart Home

07/03/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

07/03/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

07/03/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

07/03/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

07/03/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

07/03/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

07/03/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

07/03/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

07/03/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

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