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Products

Quantified Consumer

Broadband and Mobility

09/30/2014

Consumer Segmentation -- Mobile App Users

Consumer Segmentation: Mobile App Users analyzes the market for tablet and smartphone apps, including the number of downloads, expenditures, in-app purchases, and app use. It segments and analyzes con...

Quantified Consumer

Consumer Electronics and Entertainment

07/01/2014

The Death of Linear TV?

The Death of Linear TV? analyzes trends in video consumption with specific attention given to the balance between linear and non-linear video. Video consumption on TV sets, computers, mobile phones, a...

Quantified Consumer

Consumer Electronics and Entertainment

09/26/2014

Who is Using Multiscreen Services?

Who is Using Multiscreen Services? investigates the awareness and use of pay-TV multiscreen services. In particular, it analyzes which market segments are enthusiastic about multiscreen capabilities a...

Quantified Consumer

Smart Home: Products and Services

06/30/2014

Home Energy Management Adopters

Home Energy Management Adopters profiles the early adopters of smart home, energy management devices including thermostats, lighting, power strips, outlets, and appliances. It quantifies the current m...

Quantified Consumer

Consumer Electronics and Entertainment

06/30/2014

Connected Gaming Consoles

Connected Gaming Consoles analyzes the role of gaming consoles as a platform for online video and other types of non-gaming content. It features an overview of gaming console adoption and the penetrat...

Quantified Consumer

MDU / Multifamily Tech

06/27/2014

Profiles of Subscribers in Multifamily Residences

Profiles of Subscribers in Multifamily Residences analyzes video consumption and purchasing habits among consumers living in apartments and condominiums. It profiles the use of entertainment services...

Quantified Consumer

Broadband and Mobility

06/26/2014

Smart Data Plans for Mobile Consumers

Smart Data Plans for Mobile Consumers analyzes consumer demand for mobile data services including preferences on data limits, data sharing, and device types. It includes an overview of the plans curre...

Quantified Consumer

Broadband and Mobility

06/30/2014

The Opportunity for Smart Home Support

The Opportunity for Smart Home Support gauges the need for technical support services for smart home systems and products. It assesses the smart home market at present and its connection to the market...

Quantified Consumer

Consumer Electronics and Entertainment

03/31/2014

Streaming CE and Content Purchasing Habits

Streaming CE and Content Purchasing Habits analyzes how the adoption of connected CE devices is impacting the market for digital media. It investigates the viewing habits of connected CE users, their...

Quantified Consumer

Connected Health and Wellness

03/28/2014

Digital Health Consumers: A Lifestyle and Technology Segmentation

Digital Health Consumers: A Lifestyle and Technology Segmentation analyzes consumer health habits and segments the market according to lifestyles and personal health conditions. It then identifies whi...

Quantified Consumer

Smart Home: Products and Services

03/12/2014

Expanding Residential Demand Response Adoption

Expanding Residential Demand Response Adoption identifies ways of expanding consumer participation in residential energy demand response programs. It tests the willingness of consumers to participate...

Quantified Consumer

Broadband and Mobility

03/31/2014

Support for Home Networks

Support for Home Networks analyzes the consumer demand for technical support services for home networks. It begins with an overview of the technical problems consumers experience with home networks an...

Quantified Consumer

Smart Home: Products and Services

03/05/2014

Winning Business Models from a Consumer Perspective

Winning Business Models from a Consumer Perspective analyzes the business models for smart home systems and services. It specifically compares and contrasts consumer willingness to adopt smart home sy...

Quantified Consumer

Broadband and Mobility

12/31/2013

Lifetime Value of Mobile Subscribers

Lifetime Value of Mobile Subscribers quantifies the amount of revenue generated by mobile subscribers during their tenure with their mobile phone service provider. It then analyzes the key differences...

Quantified Consumer

Broadband and Mobility

01/08/2014

The Market for Subscription Technical Support Services

The Market for Subscription Technical Support Services analyzes households that currently have or previously had a subscription support service for a CE device. It also analyzes households that consid...

Blogs

The Streamable

OTT

streaming

advertising

In The News

03/06/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

03/06/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

03/06/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

03/06/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

03/06/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

03/06/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

03/06/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

03/06/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

03/06/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

03/06/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

03/06/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

03/06/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

03/06/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

03/06/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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