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Quantified Consumer

Consumer Electronics and Entertainment

08/07/2018

Adoption and Perception of OTT Video Services

360 Deep Dive: Adoption and Perception of OTT Video Services measures user/subscriber perceptions of various OTT video services, on their own, compared to each other and as compared with pay-TV servic...

Quantified Consumer

Consumer Electronics and Entertainment

07/11/2017

Churn and Retention of OTT Video Services

This research examines churn among subscription OTT VOD and online pay-TV services as well as the factors that can influence OTT service churn. This study assesses trends in churn for particular servi...

Quantified Consumer

Smart Home: Products and Services

06/29/2017

The Value of Data - New Smart Home Business Models

This research quantifies consumer attitudes about data privacy and security, effectiveness of actions to mitigate privacy concerns, the level of trust between consumers and different industry players,...

Quantified Consumer

Consumer Electronics and Entertainment

04/12/2018

Voice-enabled Use Cases

Amazon Alexa has changed the game. As additional voice platforms like Siri and Google Assistant shift their models to the connected home industry, consumers now have the opportunity to connect with th...

Quantified Consumer

Consumer Electronics and Entertainment

06/30/2017

Shifting Video Consumption: Linear vs. On-Demand

Live linear channel viewing is under pressure as consumption increasingly shifts to on-demand sources of content. This research measures the shift in consumption from linear to on-demand across platfo...

Quantified Consumer

Consumer Electronics and Entertainment

03/17/2017

Smart Watch: Purchase Drivers

This 360 View Update assesses the current state of the smart watch market. It quantifies how consumers purchase, use, and think about both smart watches and traditional watches. Findings help smart wa...

Quantified Consumer

Smart Home: Products and Services

10/25/2017

Non-Tariff Revenue Models for Energy Providers

This research reveals the new business opportunities emerging as the IoT and smart home change the relationship utilities have with their customers. It examines the changing perceptions of utilities a...

Quantified Consumer

02/01/2017

Consumers and Time-of-Use Tariffs

Smart meter deployments are expected to reach 90M by 2020, creating an opportunity for utilities to use pricing as a DR tool. Time-of-use, demand charges, and real-time pricing all create incentive...

Quantified Consumer

02/01/2017

Incentivizing Energy Efficiency in the Smart Home

This research tests different incentives promoting energy activities among consumers, from products to cost savings to information, to identify the right messaging, approach, and context that creat...

Quantified Consumer

Smart Home: Products and Services

03/16/2017

360 View: Residential Security and Smart Home

The competition for the smart home is heating up, as the number and breadth of product and systems entering the home are increasing. The security industry is the leading channel for smart home service...

Quantified Consumer

12/20/2016

Supporting Smart Home and Connected Health Devices

This research provides an in-depth view into the issues consumers are having with emerging technology regarding smart home and connected healthcare devices. It explores the appeal of a broad range...

Quantified Consumer

12/20/2016

Smart Home: Quest for Compelling Use Cases

As the breadth of smart products expands beyond lights, locks, thermostats, and networked cameras, the number of interactions and use cases expands exponentially. While this dramatic expansion of c...

Quantified Consumer

12/06/2016

On-Demand Care: The Patient Wants to See You Now

This research presents an overview of consumer trends in on-demand virtual care, including visiting physician services and remote care. It examines the types of services consumers are most interest...

Quantified Consumer

12/06/2016

Connected Cars: Balancing a Rich Driving Experience with Safety

This 360 View Update discovers consumers' mobile activities in the vehicle and their attitudes and concerns about their in-car experiences. It provides data and recommendations for software develop...

Quantified Consumer

Consumer Electronics and Entertainment

12/28/2016

Streaming Audio Devices

360 View Update: Streaming Audio Devices analyzes trends in streaming audio device ownership and future purchase intention. The research assesses audio consumption in terms of weekly hours of use on m...

Blogs

The Streamable

OTT

streaming

advertising

In The News

03/05/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

03/05/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

03/05/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

03/05/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

03/05/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

03/05/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

03/05/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

03/05/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

03/05/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

03/05/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

03/05/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

03/05/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

03/05/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

03/05/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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