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Industry Report

Smart Home: Products and Services

07/30/2018

The Impact of DIY Solutions on the Residential Security Market

The purpose of this report is to inform companies about threats to U.S. professionally installed, professionally monitored alarm companies in the next 3-5 years. Specifically, it seeks to understand t...

White Paper

Connected Health and Wellness

07/26/2018

Market Snapshot - Consumer Health Attitudes and IoT Home Living Features

This market snapshot addresses consumer and caregiver attitudes towards personal health, future retirement expectations, and perceptions of home living features and alerts. Consumer and Caregiver A...

Channel Analytics

Connected Health and Wellness

07/13/2018

Sleep & IoT: Behaviors, Awareness, and Opportunities

Sleep & IoT: Behaviors, Awareness, and Opportunities addresses major questions regarding the sleep tech industry. What are the primary factors affecting consumers’ sleep, and how do they impact con...

Industry Report

Consumer Electronics and Entertainment

06/29/2018

TV Services: Pay TV in a Data-Driven World

Pay-TV providers are increasingly facing online challengers that have extensive expertise in using data to define and drive their businesses as well as user experiences. Big data is the new field for...

Webinar

Smart Home: Products and Services

06/26/2018

The Future of DER: Energizing the Smart Home

This webinar looks at the market for DER, its growth trajectory over the next several years, and strategies for energy providers and other smart home and IoT providers to get ahead of adoption and bui...

Quantified Consumer

Consumer Electronics and Entertainment

06/26/2018

Sports vs. Esports: Audience, Spending, and Consumption

Sports programming has long been a proven driver of consumer-paid services and a necessary component of entertainment packages. Yet demand for and consumption of sports content are changing. Esports i...

Quantified Consumer

Consumer Electronics and Entertainment

06/21/2018

Streaming Device Use and Setup in the Connected Home

Consumers today have a variety of options in devices that can be used to stream content to screens within their homes, including computers, mobile devices, streaming media players, game consoles, and...

Webinar

Smart Home: Products and Services

06/19/2018

Incentives and the Connected Consumer: Rewarding Smart Home Adoption

This webinar highlights the best practices for using noncash incentives to drive smart product adoption, service participation, revenues, and consumer behavior and loyalty.

Webinar

Consumer Electronics and Entertainment

06/12/2018

The Lifecycle of OTT Video Services

In this webinar, Parks Associates discusses the lifecycle of OTT video services across global markets, to assess the growth potential, strategies, and future for both existing and new video services.

Industry Report

Consumer Electronics and Entertainment

06/08/2018

Digital Natives: The Rise of Esports

The esports industry has experienced increased attention as new non-endemic brands have become involved in the market beyond companies like game developers and video streaming platforms. Major players...

Blogs

The Streamable

OTT

streaming

advertising

In The News

04/27/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

04/27/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

04/27/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

04/27/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

04/27/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

04/27/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

04/27/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

04/27/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

04/27/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

04/27/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

04/27/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

04/27/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

04/27/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

04/27/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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