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Products

Quantified Consumer

Broadband and Mobility

11/30/2020

Shifting Support Needs: Opportunities for Remote Solutions

This study tracks consumer experience with connected devices. It highlights specific pain points with leading product categories throughout the consumer journey with these products from purchase to on...

Quantified Consumer

Smart Home: Products and Services

06/19/2020

Smart Major Appliances - Adoption and Preferences

Adding connectivity to major appliances enables a host of new use cases, from remote management capabilities and maintenance insights to inventory management and consumables reordering. This consumer...

Quantified Consumer

Consumer Electronics and Entertainment

06/01/2020

Households with Children: Dominant Tech Purchasers

Only 30% of US households have children at home, but these households pack a punch in terms of opinion power and money spent on electronics and home services. Households with children are technology t...

Quantified Consumer

Smart Home: Products and Services

04/30/2020

Safe Enough: Consumer Attitudes towards Alternative Security Solutions

The DIY smart home movement is challenging traditional, pro-installed, and monitored security systems. Some consumers are deciding that self-monitoring is adequate for their needs and pocketbook, putt...

Quantified Consumer

Smart Home: Products and Services

04/29/2020

Smart Home Strategy: Capturing the Cost-Conscious Consumer

Consumers perceive smart home product pricing to be expensive for the value provided, creating a persistent barrier to purchase. The mass market will be captured through better understanding of the mo...

Quantified Consumer

Smart Home: Products and Services

04/20/2020

Smart Home Buyer Journey and User Experience

This flagship consumer study provides the latest data on smart home trends influencing consumer purchase behavior and preferences that provide critical intelligence for smart home business strategies....

Quantified Consumer

Broadband and Mobility

04/29/2020

Broadband Value-added Services

As the broadband market becomes increasingly commoditized, broadband providers are seeking way to differentiate themselves through new products and services. This research investigates consumer percep...

Quantified Consumer

Consumer Electronics and Entertainment

04/11/2023

COVID-19: Impact on Consumer Behavior and Spending - March

The landmark research provides insight into how consumers are responding to COVID-19 including the impact to market fundamentals and product purchases, impact to service subscriptions and usage, and i...

Quantified Consumer

Smart Home: Products and Services

03/27/2020

Residential Security: Consumer Insights

This flagship study presents the consumer perspective on the residential security market. This research quantifies major trends in the market including analysis of competition, self-installation, the...

Quantified Consumer

Broadband and Mobility

03/13/2020

360 View: Broadband Services in the US

This study examines uptake and perception of broadband services among US households. It assesses perception of broadband providers, service bundling, adoption of services, upgrades and downgrades of b...

Smart Product Market Assessment

Smart Home: Products and Services

02/04/2020

Smart Door Lock

Smart Product Market Assessments provide a comprehensive and deep analysis of a single smart product market.

Quantified Consumer

Smart Home: Products and Services

03/06/2020

Consumer Demand for Smart Energy Solutions

The smart home provides connectivity that allows consumers and energy service providers to understand and manage energy consumption throughout the home. As adoption of solar, storage, and electric veh...

Quantified Consumer

Consumer Electronics and Entertainment

10/18/2019

Ad-Supported OTT: Viewers and Use

AVOD and other ad-supported OTT video services have become an increasingly important part of consumer viewing and content distribution strategies. These offerings provide users with a free option for...

Quantified Consumer

Consumer Electronics and Entertainment

05/22/2020

Video Consumption – Tracking Users and Viewing Habits

Consumption patterns are changing based on content availability, services taken, and devices used. This research examines consumption patterns over time and across major screens within the home as wel...

Quantified Consumer

Consumer Electronics and Entertainment

10/02/2019

UI Preferences and Content Discovery

Presenting content to consumers is the first step in monetization. As technologies and entertainment services change, consumers find content and select entertainment in new ways. This study examines c...

Blogs

The Streamable

OTT

streaming

advertising

In The News

03/05/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

03/05/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

03/05/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

03/05/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

03/05/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

03/05/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

03/05/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

03/05/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

03/05/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

03/05/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

03/05/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

03/05/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

03/05/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

03/05/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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