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Quantified Consumer

Consumer Electronics and Entertainment

02/03/2021

COVID-19: Impact on Communications and Entertainment - September

This deliverable features consumer data and research from a survey fielded in August 2020. Consumer technology industries, especially the entertainment/communications services, content, and devices ma...

Quantified Consumer

Consumer Electronics and Entertainment

01/04/2021

COVID-19: Impact on Consumer Behavior and Spending - September

This deliverable features consumer data and research from a survey fielded in August 2020. The landmark research provides insight into how consumers are responding to COVID-19 including the impact to...

Quantified Consumer

Consumer Electronics and Entertainment

07/21/2020

COVID-19: Impact on Consumer Behavior and Spending - May

This deliverable features consumer data and research from a survey fielded in May 2020. The landmark research provides insight into how consumers are responding to COVID-19 including the impact to mar...

Quantified Consumer

Connected Health and Wellness

07/08/2020

COVID-19: Impact on Telehealth Use and Perspectives

Telehealth and telemedicine solutions have been thrust to the forefront of health care in the midst of the COVID-19 pandemic. The need to avoid exposure has sudden reversed the well-established consum...

Quantified Consumer

Connected Health and Wellness

08/13/2020

Connected Health, Wearables, and Fitness

As consumers integrate connected devices and services more deeply into their lifestyles, they bring the same expectation and desire to their health and wellbeing. This research quantifies the adoption...

Quantified Consumer

Connected Health and Wellness

11/30/2020

COVID-19: Impact on Seniors, Caregivers, and Independent Living Solutions

COVID-19 exposed the vulnerability of our senior population. Seniors seek solutions that can keep them safe and well in their home but still connected to their loved ones and doctors. At the same time...

Quantified Consumer

Consumer Electronics and Entertainment

07/15/2020

COVID-19: Impact on Communications and entertainment - May

Consumer technology industries, especially the entertainment/communications services, content, and devices markets, need thoughtful, strategic research that quantifies the impact of COVID-19 on the ma...

Quantified Consumer

Broadband and Mobility

02/05/2021

Adoption and Perception of Broadband

The demands on ISPs to deliver exceptional connectivity services to consumers and businesses have never been greater. Changing consumer lifestyle, work, and entertainment patterns in the wake of the C...

Quantified Consumer

Broadband and Mobility

06/30/2020

Consumer Demand for Home Networking

With the number of connected devices per household increasing and consumer demand for streaming video rising, consumer demand for home networking performance continues to grow. This research investiga...

Quantified Consumer

Consumer Electronics and Entertainment

06/16/2020

Streaming Video Products: Driving Adoption

Adoption of streaming video products is accelerating as pay-TV subscriptions decline. This research examines the factors driving consumers to purchase and upgrade their streaming video devices, includ...

Quantified Consumer

Consumer Electronics and Entertainment

07/29/2020

Optimizing the Channel Package

Providers are experimenting with a variety of channel packages and service bundles in attempt to reduce the subscriber losses. Pay-TV and OTT providers, content producers, owners, and distributors all...

Quantified Consumer

Consumer Electronics and Entertainment

05/29/2020

Cloud Gaming Demand and Preferences

Cloud gaming represents a new opportunity for many players in the online gaming space. This research examines consumer interest in various types of cloud gaming services, investigating which business...

Quantified Consumer

Smart Home: Products and Services

11/02/2020

Security Customer Acquisition, Retention, and RMR

Residential security providers seek to create a sticky consumer relationship while increasing RMR. Providers evaluate their success by tracking key performance metrics such as subscriber acquisition r...

Quantified Consumer

Smart Home: Products and Services

01/07/2021

Security Consumer Segments and Journeys

Security solution providers must understand their customers and potential customers to develop appealing products and services and effective marketing messages. This research identifies security consu...

Quantified Consumer

Consumer Electronics and Entertainment

05/30/2020

Consumer Perception of OTT Video

OTT video services continually adapt their offerings and experiences to remain relevant in a fast-changing market. Consumer perception affects both willingness to adopt a service and willingness to re...

Blogs

The Streamable

OTT

streaming

advertising

In The News

03/05/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

03/05/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

03/05/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

03/05/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

03/05/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

03/05/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

03/05/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

03/05/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

03/05/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

03/05/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

03/05/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

03/05/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

03/05/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

03/05/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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