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White Paper

Connected Health and Wellness

03/17/2022

Health at Home: New Era of Healthcare

This white paper examines the state of the virtual care market, with particular emphasis on the factors driving the shift from facility-centric care to healthcare at home. The analysis delves into the...

White Paper

Smart Home: Products and Services

03/08/2022

Value Beyond Home Security: Expanding Product Ecosystems

This white paper addresses the expansion of professional services beyond home security—driven by the growth of connected devices, new technology, and unified offerings from professional service provid...

Quantified Consumer

Broadband and Mobility

03/08/2022

Fixed vs. Wireless: Consumers' Shifting Broadband Preferences

Over the past decade, a growing percentage of US households are connected to the internet but do not receive home internet service from a traditional home internet provider. The bulk of these consumer...

Quantified Consumer

Smart Home: Products and Services

03/04/2022

Smart Energy at Home: Renewable, Responsive, Resilient

Energy providers are actively evaluating the integration of new consumer technologies into their products and services, as they aim to increase energy efficiency, improve service resilience, and manag...

Industry Report

Broadband and Mobility

03/02/2022

Work Transformed: Impact on Communications and Technology Markets

Social distancing guidelines brought on by the COVID-19 pandemic have caused shifts in where and how people work. This report outlines how different industries have adjusted their work environments an...

Quantified Consumer

Consumer Electronics and Entertainment

02/27/2022

Home Service Bundles: OTT as a Value-Added Service

Providers from across the home services space are bundling OTT video services with their other offerings. These providers are looking to capitalize on the explosive growth of the OTT video market to i...

Industry Report

Consumer Electronics and Entertainment

02/25/2022

Data-based Decision Making for Video Services

In today’s ultra-competitive environment, video services often lack adequate data about their service’s core audience and their usage behaviors. The lack of relevant and actionable data can cause serv...

White Paper

Consumer Electronics and Entertainment

02/15/2022

OTT Streaming Trends to Watch in 2022

The white paper features insights from the firm’s entertainment research team on anticipated trends and market shifts in 2022.

White Paper

Smart Home: Products and Services

01/28/2022

2022 Top Tech Trends

Parks Associates analysts list and describe the 2022 Top Tech Trends.

Industry Report

Consumer Electronics and Entertainment

01/25/2022

Video Streaming Platforms: Rise of the Smart TV

TV manufacturers have steadily worked to improve their smart TV user interfaces and reliability. They have been rewarded by a growing number of consumers using the TV as their primary streaming interf...

Quantified Consumer

Broadband and Mobility

01/14/2022

Data Privacy and Security in the Connected Home-QC

The average US broadband household now owns 13 internet-connected devices, and that is expected to reach 20 devices on average by 2025. Securing the home network and the devices attached and ensuring...

White Paper

Consumer Electronics and Entertainment

01/06/2022

Reaching Today’s Video Audiences: Platform Diversity and ROI

This white paper illustrates the growth in streaming video adoption and expanding uptake of OTT video services. It examines the increasing variety of device platforms used both in and outside the home...

Blogs

The Streamable

OTT

streaming

advertising

In The News

04/25/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

04/25/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

04/25/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

04/25/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

04/25/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

04/25/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

04/25/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

04/25/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

04/25/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

04/25/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

04/25/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

04/25/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

04/25/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

04/25/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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