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Video Services: OTT, Pay TV

06/09/2020

Streaming in the 2020s – An Industry Comes of Age

 Topics     Understand current consumer and industry trends shaping the OTT marketplace     See how OTT services have evolved across their businesses: operations, distribution, content, customer a...

Webinar

Smart Home Devices, Automation, Controls

05/19/2020

IoT Security: Establishing Frameworks to Protect Consumers

This webinar examines the importance of device security for brands and demonstrates the value of standards and industry certifications in creating product differentiation, reducing risks, and building...

Webinar

Support Services

04/21/2020

Solving the Five Security Threats: Complete Consumer Protection

This webinar details the evolution of security and privacy risks and presents step-by-step strategies to deliver peace of mind to connected consumers on the five key risk fronts: 1. Internet-connec...

Webinar

Video Services: OTT, Pay TV

03/17/2020

Driving Engagement and Reducing Churn in OTT

Consumer engagement is a critical element of success for video services. Service providers are using a variety of tools, incentives, and strategic partnerships, among other methods, to drive subscribe...

Webinar

Energy Management

02/06/2020

Trends and Opportunities in Residential Energy Management

This webinar presents industry insights, buzz from CES, and new consumer and industry research from Parks Associates, including adoption of smart home products, new partnerships, and deployment of new...

Webinar

Consumer Electronics Devices

12/03/2019

2020: Value Beyond Connectivity

This webinar highlights Parks Associates data and insights as IoT manufacturers and service providers need to find new ways to leverage connectivity to add value to consumers’ lives.

Webinar

Entertainment Content: Video, Audio, Gaming

10/17/2019

Looking Ahead to 2020: Video Entertainment and CE

The research firm shares key trends impacting the entertainment service market including the rise of OTT video services, the growth of ad-based services, and the decline of pay-tv subscribers.

Webinar

Smart Home Devices, Automation, Controls

09/26/2019

Looking Ahead to 2020: Smart Home and Security Trends in Europe and the US

The research firm highlights recent consumer findings from surveys in the US, Canada, and the UK, and put this consumer data in context with key market developments, technological innovations, busines...

Webinar

Video Services: OTT, Pay TV

03/26/2019

Avoiding OTT’s Top 5 Mistakes

This webinar identifies the top five mistakes that OTT providers can make when planning, designing, and deploying their services.

Webinar

Smart Home Devices, Automation, Controls

02/12/2019

Smart Home and Insurance: Partnerships and Go-to-Market Strategies

This webinar clarifies the smart home market and the market opportunities for insurers as they enter this new space, with analyst insight on consumer research and how to convert that data into viable...

Webinar

Telehealth

01/22/2019

Health Systems: Five Ways Telehealth Can Impact Performance

This webinar presents distinct ways health systems can serve more patients, increase patient satisfaction, and drive revenues with telehealth.

Webinar

Support Services

11/13/2018

Cognitive Support Solutions: Delivering the Best Connected Experience

This webinar examines new opportunities in managing tech support and driving connected experiences through cognitive and intelligent technologies and automated connected devices.

Webinar

Video Services: OTT, Pay TV

09/06/2018

OTT Churn and Retention: Increasing Lifetime Subscriber Value

This webinar presents strategies for OTT video providers to increase the value of their services by designing their solution based on consumer viewing habits and trends.

Webinar

Wellness and Fitness

08/07/2018

Incentivizing Behavior Change: Improving Connected Health Outcomes

This webinar discusses strategies to leverage non-cash incentives, including gift cards, to create and sustain consumer engagement with connected health solutions and drive positive behavioral changes...

Webinar

Smart Home Devices, Automation, Controls

06/19/2018

Incentives and the Connected Consumer: Rewarding Smart Home Adoption

This webinar highlights the best practices for using noncash incentives to drive smart product adoption, service participation, revenues, and consumer behavior and loyalty.

Blogs

The Streamable

OTT

streaming

advertising

In The News

08/16/2025

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

08/16/2025

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

08/16/2025

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

08/16/2025

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

08/16/2025

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

08/16/2025

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

08/16/2025

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

08/16/2025

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

08/16/2025

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

08/16/2025

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

08/16/2025

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

08/16/2025

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

08/16/2025

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

08/16/2025

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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