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Smart Home Devices, Automation, Controls

01/28/2022

2022 Top Tech Trends

Parks Associates analysts list and describe the 2022 Top Tech Trends.

White Paper

Video Services: OTT, Pay TV

02/15/2022

OTT Streaming Trends to Watch in 2022

The white paper features insights from the firm’s entertainment research team on anticipated trends and market shifts in 2022.

White Paper

Residential Security

03/08/2022

Value Beyond Home Security: Expanding Product Ecosystems

This white paper addresses the expansion of professional services beyond home security—driven by the growth of connected devices, new technology, and unified offerings from professional service provid...

White Paper

Entertainment Content: Video, Audio, Gaming

01/06/2022

Reaching Today’s Video Audiences: Platform Diversity and ROI

This white paper illustrates the growth in streaming video adoption and expanding uptake of OTT video services. It examines the increasing variety of device platforms used both in and outside the home...

White Paper

Independent Living

03/17/2022

Health at Home: New Era of Healthcare

This white paper examines the state of the virtual care market, with particular emphasis on the factors driving the shift from facility-centric care to healthcare at home. The analysis delves into the...

White Paper

Residential Security

01/06/2022

Home Security: Choice is the Ultimate Value Proposition

The white paper explores the market trends specific to the role of the broadband service provider in providing consumers the ultimate value through choice of installation and services for home automat...

White Paper

Video Services: OTT, Pay TV

12/15/2021

AI-enabled Data: Key to Video Service Optimization

AI-enabled Data: Key to Video Service Optimization investigates the drivers and use cases for artificial intelligence (AI) and machine learning (ML) - enabled data in the video services market.

White Paper

Energy Management

11/09/2021

Home Energy Management: Driving Consumer Engagement and New Revenue

The white paper details factors that influence whether or not consumers adopt and use a specific energy management solution as well as the impact of new digital strategies that can help overcome barri...

White Paper

Wi-Fi and Home Networking

10/28/2021

The Disruptive Potential of Managed Wi-Fi

This white paper investigates the role that “managed Wi-Fi” can play in optimizing the home broadband experience. It highlights the business opportunity that ISPs can capitalize on by encouraging cons...

White Paper

Video Services: OTT, Pay TV

08/26/2021

The Evolving Digital Media Landscape

This white paper details the life stages of OTT households, analyzes trends in OTT service ecosystems, and offers strategies for providers to succeed now and in the future by perfecting their OTT serv...

White Paper

Wi-Fi and Home Networking

08/02/2021

Future-ready Broadband: Ubiquitous Connectivity for MDUs

This white paper addresses the growing demand for exceptional connectivity in MDUs. It evaluates the benefits of next-generation connectivity services for MDU property managers and residents, as well...

White Paper

Smart Home Devices, Automation, Controls

06/09/2021

Smart Products: Building the Modern Home

The technical landscape of the modern home is constantly evolving, and new homes must be designed with these changes in mind. Smart home products are among the newest category of connected devices, wi...

White Paper

Residential Security

07/06/2021

Home Security: A Redefined Market

COVID-19 has redefined the market for security and related smart home devices, with both positive and negative factors emerging in this new environment. From the very beginning of the pandemic, many p...

White Paper

Smart Home Devices, Automation, Controls

02/17/2021

2021 Consumer Tech Trends to Watch

White Paper

Wellness and Fitness

01/19/2021

Next Evolution of Health IoT: Moving Towards the Edge

This white paper discusses how companies can unlock the value of their health device data via the use of edge computing, machine learning, and health flexible IoT platforms. The Changing Healthc...

Blogs

The Streamable

OTT

streaming

advertising

In The News

08/13/2025

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

08/13/2025

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

08/13/2025

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

08/13/2025

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

08/13/2025

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

08/13/2025

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

08/13/2025

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

08/13/2025

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

08/13/2025

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

08/13/2025

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

08/13/2025

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

08/13/2025

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

08/13/2025

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

08/13/2025

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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