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04/03/2023

Protecting the Connected Consumer: Role of Data Security

Data security and privacy solutions must be core brand attributes for differentiation among service providers. Consumer concerns regarding threats to their data security and privacy are increasing...

Quantified Consumer

Smart Home Devices, Automation, Controls

04/05/2023

Video Doorbells and Smart Cameras: Purchasing, Use, and Business Models

Video devices are among the strongest performing devices in the smart home ecosystem. In this Quantified Consumer study, Parks Associates quantifies household familiarity and adoption of video doorbel...

Consumer Insights Dashboard

Wi-Fi and Home Networking

06/22/2023

Home Services Dashboard 1Q 2023

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Multiclient

Small-and-medium Business Research

08/24/2023

SMBs: Marketplace for Connectivity and IoT

This research provides insight on technology adoption and needs among SMB owners, with a specific focus on connectivity, IoT devices, and services. It examines the changes taking place because of redu...

White Paper

Video Services: OTT, Pay TV

03/28/2023

Leaning In: Engaging Viewers with Interactive Video

This white paper covers consumer interest in interactive entertainment and the next generation of video viewing. It discusses various forms of interactive entertainment and includes data about consume...

Webinar

Video Services: OTT, Pay TV

03/09/2023

OTT Video Market Tracker: Insights into the Evolving US Streaming Landscape

According to Parks Associates' OTT Video Market Tracker, more than 300 independent OTT providers were operating in the United States in 2022. This research webinar highlights the OTT Video Market T...

White Paper

Support Services

12/14/2022

Revenue at the Edge: Wi-Fi Managed Services and the Subscriber Experience

The white paper addressees the changes in the broadband market, including the decline of pay TV, the role of bundles, the impact of mobile services, and the reality of a more challenging market than d...

White Paper

Video Services: OTT, Pay TV

12/06/2022

Optimizing Video: Enhancing Content Performance for OTT Success

This white paper examines the current state of the competitive streaming video market, its challenges driving the need for deeper content insights, and the benefits of implementing data-driven solutio...

White Paper

Consumer Electronics Devices

12/29/2022

Vision-Based Technology: Next-Gen Control

Vision-based solutions could improve and simplify the consumer experience in navigating and selecting content on this device. The white paper examines these and other potential use cases where vision-...

White Paper

Support Services

12/06/2022

Protect the Connected Home: Home Security Meets Personal Privacy

This white paper highlights consumers’ privacy concerns around smart home devices and the opportunities that pro monitoring security providers have to offer warranty and other add-on services.

White Paper

Entertainment Content: Video, Audio, Gaming

12/09/2022

Personalized Virtual Channels: Maximizing FAST Content

This white paper highlights the engagement and monetization potential of personalization for FAST (free ad-supported television) video services. It examines the drivers and use cases for combining dat...

White Paper

Energy Management

11/23/2022

Next Frontier of Smart Energy Management

This white paper addresses how connected technologies are making energy management and advanced home controls a reality, with implications for utilities, device and EV makers, solar and HVAC companies...

White Paper

Video Services: OTT, Pay TV

12/12/2022

Engaging Next-Gen Video Viewers: Leveraging AI and ML

This white paper addresses the increased consumer use of video services and content preferences, discovery challenges, and the role of bundles shaping the market now and in the future. It also shows h...

White Paper

Smart Home Devices, Automation, Controls

11/03/2022

Leveraging Tech to Improve Safety and Security in Schools

This white paper highlights market insights on how schools can better respond to security threats by utilizing quick-acting access control and emergency response paired with communicated intel. It pro...

White Paper

Residential Security

11/02/2022

Control the Network, Control the Costs: Solving the Wi-Fi Problem in Home Security

This white paper focuses the on rise in demand for Wi-Fi devices integrated with security and smart home solutions, the impact of poor Wi-Fi network performance on the professional install channel, an...

Blogs

The Streamable

OTT

streaming

advertising

In The News

11/06/2025

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

11/06/2025

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

11/06/2025

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

11/06/2025

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

11/06/2025

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

11/06/2025

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

11/06/2025

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

11/06/2025

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

11/06/2025

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

11/06/2025

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

11/06/2025

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

11/06/2025

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

11/06/2025

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

11/06/2025

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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