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Quantified Consumer

Entertainment Content: Video, Audio, Gaming

03/31/2023

Podcasting: An Exploding Market

This study examines the podcast market. Topics include household audio equipment adoption; consumer podcast behavior across various platforms, and genres (e.g., hours spent listening per week); consum...

Trackers

Smart Home Devices, Automation, Controls

05/02/2023

Smart Home Tracker 2023 - Q1 Market Update

This product is part of the Smart Home Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home Market Tracker helps companies stay informed with Mar...

Quantified Consumer

Entertainment Content: Video, Audio, Gaming

03/28/2023

Immersive Entertainment – AR, VR, and the Metaverse

This broad immersive entertainment category reaches beyond gaming use cases and includes virtual and augmented reality hardware and experiences. Tech giants and consumer electronics/gaming ecosystem p...

White Paper

Energy Management

04/03/2023

Energy, Security, Automation: Converging into Peace of Mind

In this white paper, Parks Associates reveals consumer perspectives on renewable energy solutions and explores the convergence between security, home automation, and home energy solutions. It assesses...

White Paper

Residential Security

05/25/2023

Solving False Alarms: Bringing New Context for Monitoring

This white paper examines a significant problem facing the security industry - false alarms - including the costs and potential solutions. It also analyzes the impact of the new Alarm Validation Stand...

White Paper

Smart Home Devices, Automation, Controls

04/05/2023

Next-Generation Smart Home: Building for the Future

This white paper assesses the motivations and market dynamics driving the smart home market forward, the strategies for engaging new buyers to the smart home, and expanded use cases building on the su...

White Paper

MDU Research

05/23/2023

Gating Access: Challenges in Multifamily Properties

This white paper examines the current state of access control adoption in the US multifamily housing market, looking at use cases, deployment models, best practices, and priorities when retrofitting v...

White Paper

Smart Home Devices, Automation, Controls

05/18/2023

Data Privacy and Security in the Connected Home

This white paper highlights the data privacy and security risks posed by the connected home, how consumers perceive these risks, and the role smart home platforms play in mitigating threats. This f...

White Paper

Smart Home Devices, Automation, Controls

05/16/2023

Face Recognition and the Smart Home: Applications, Demand, and Innovation

This white paper addresses the role of face recognition technology for security and personalization, how AI and face recognition can enhance convenience and peace of mind for consumers, and how advanc...

Industry Report

Entertainment Content: Video, Audio, Gaming

04/17/2023

Streaming Piracy Market & Ecosystem Strategies

This study provides a comprehensive view of piracy threats and the evolution of anti-piracy techniques along with five-year forecasts of revenue loss in the US market for video service providers.

Webinar

Smart Home Devices, Automation, Controls

05/04/2023

Data and Privacy Protections: Building a Trusted Smart Home

Smart home device owners and those who are most likely to adopt these products report much higher rates of data privacy and security incidents than other consumers. This segment is concerned about...

Consumer Insights Dashboard

Wi-Fi and Home Networking

04/04/2023

Home Services Dashboard 4Q 2022

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Consumer Insights Dashboard

Residential Security

03/31/2023

Residential Security Dashboard 4Q 2022

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market.   Consumer Insights Dashboards...

Consumer Insights Dashboard

Smart Home Devices, Automation, Controls

03/01/2023

Smart Home Dashboard 4Q 2022

The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market.   Consumer Insights Dashboards present survey-b...

Consumer Insights Dashboard

Wi-Fi and Home Networking

01/31/2023

Home Services Dashboard 3Q 2022

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Blogs

The Streamable

OTT

streaming

advertising

In The News

08/10/2025

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

08/10/2025

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

08/10/2025

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

08/10/2025

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

08/10/2025

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

08/10/2025

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

08/10/2025

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

08/10/2025

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

08/10/2025

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

08/10/2025

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

08/10/2025

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

08/10/2025

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

08/10/2025

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

08/10/2025

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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