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Trackers

Video Services: OTT, Pay TV

04/03/2023

OTT Video Market Tracker - North American Update: March 2023

OTT Video Market Tracker - March 2023 Update

Trackers

Video Services: OTT, Pay TV

05/02/2023

OTT Video Market Tracker - North American Update: April 2023

OTT Video Market Tracker - North America Update - April 2023

Smart Product Market Assessment

Consumer Electronics Devices

05/04/2023

Smart Speaker and Smart Display Market Assessment

Smart Product Market Assessments provide a comprehensive and deep analysis of a single smart product market. Parks Associates research identifies key market drivers and barriers along with assessments...

Trackers

Video Services: OTT, Pay TV

06/01/2023

OTT Video Market Tracker - North American Update: May 2023

The OTT Video Market Tracker keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services trac...

Quantified Consumer

Smart Home Devices, Automation, Controls

06/16/2023

Smart Home Buyer Journey

This flagship consumer study provides the latest trending data on consumer purchase behavior and preferences that are essential for smart home marketing strategies. Key performance indicators such as...

Consumer Insights Dashboard

Consumer Electronics Devices

06/13/2023

Consumer Electronics Dashboard: Q1 2023

The Consumer Electronics Dashboard visualizes the most important metrics informing the strategic decision making of companies connected to the leading consumer electronics devices in the home. Cons...

Quantified Consumer

Energy Management

03/29/2023

Energy Management and Services in the Home

 As energy costs rise and outages become more common, consumers seek ways to track their energy consumption, reduce what they use, or generate their own. There is no one-size-fits-all energy solution...

Quantified Consumer

Wi-Fi and Home Networking

02/03/2023

Broadband: New Demands and Bundling Opportunities

Changing consumer lifestyle, work, and entertainment patterns in the wake of the COVID-19 crisis have shifted the market for broadband services considerably. This study assesses adoption of services a...

Quantified Consumer

Smart Home Devices, Automation, Controls

01/30/2023

Smart Home Barriers: Attracting Non-users

The smart home industry has been at a perceived inflection point for some time. However, most smart product categories still have niche-level adoption and industry players continue to evaluate the bes...

Quantified Consumer

MDU Research

03/08/2023

Smart Apartments: Connectivity and Services in MDUs

The bulk broadband market is experiencing a resurgence, driven by managed Wi-Fi solutions and a growing demand for smart apartments. This study examines trends in the MDU market, identifying consumer...

Quantified Consumer

Residential Security

02/10/2023

Home Security User Experience: Pro vs. DIY

Since 2018, the residential security market has undergone a realignment, shifting to strong adoption of DIY security systems. Self-install and self-monitoring system options expand the market audience...

Quantified Consumer

Residential Security

02/09/2023

Security Monitoring: Business Models, Pricing, Attrition

The residential security market is in a moment of fundamental realignment. Self-install and self-monitoring system options have expanded the market and resulted in millions of new security households....

Quantified Consumer

Support Services

06/11/2023

Support Services for Modern Connected Lifestyles

This study examines the support needs and options for consumers buying, installing and using consumer electronics and smart home devices. It identifies the leading issues consumers experience with con...

Quantified Consumer

Entertainment Content: Video, Audio, Gaming

03/31/2023

Podcasting: An Exploding Market

This study examines the podcast market. Topics include household audio equipment adoption; consumer podcast behavior across various platforms, and genres (e.g., hours spent listening per week); consum...

Trackers

Smart Home Devices, Automation, Controls

05/02/2023

Smart Home Tracker 2023 - Q1 Market Update

This product is part of the Smart Home Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home Market Tracker helps companies stay informed with Mar...

Blogs

The Streamable

OTT

streaming

advertising

In The News

08/07/2025

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

08/07/2025

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

08/07/2025

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

08/07/2025

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

08/07/2025

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

08/07/2025

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

08/07/2025

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

08/07/2025

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

08/07/2025

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

08/07/2025

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

08/07/2025

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

08/07/2025

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

08/07/2025

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

08/07/2025

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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