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Webinar Adeia 2023 NGTW

This webinar is a live event on September 19. Complete this form to register. By submitting this form, you are agreeing to receive emails from Parks Associates and Adeia about this event and related topics. You can unsubscribe at any time.

Webinar

AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape

Co-Hosted By Adeia

AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape

Media and entertainment companies seek a path to profitability and are looking to ad-supported streaming to generate more revenue. Ad-based video streaming services are among the fastest-growing segments of the video entertainment market.

Join us in this webinar to learn how advertising is finding renewed importance as a foundation for the video ecosystem, while consumer habits, attention, and preferences in media consumption continue to shift. Speakers address the challenges in advertising in a fragmented media landscape, share learnings for effective ad spend across mediums, and explore new approaches that make video advertising more engaging, interactive, and transparent.

Parks Associates and Adeia will share research that highlights the growth of ad-supported streaming models, user preferences related to ad-supported streaming, and the advantages and disadvantages of placing ads in traditional versus streaming media

Speakers

Jennifer Kent

Vice President, Research

Parks Associates

Jean-Yves Couleaud

Senior Director Advanced R&D

Adeia

Bhavan Gandhi

Assistant Director, Web & Data SA

University of Illinois Chicago

Tim Hanlon

Founder and CEO

Vertere Group, LLC

Smart Home: Products And Services

Consumer Electronics And Entertainment

Broadband And Mobility

Connected Health And Wellness

SMB

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About Parks Associates

Webinar Adeia 2023 NGTW

AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape

Co-Hosted By Adeia

AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape

Speakers

Jennifer Kent

Jean-Yves Couleaud

Bhavan Gandhi

Tim Hanlon

Providing market intelligence for more than 35 years

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