Press Releases

Wednesday, September 10, 2014

More than 60% of U.S. broadband households concerned about privacy violations and data security in smart home systems

Parks Associates to host Smart Energy Summit: Engaging the Consumer on February 16-18, 2015, in Austin, Texas

New energy research from Parks Associates finds consumers are enthusiastic about smart home offerings, especially safety and security applications, but they are very apprehensive about privacy issues. 360 View: Residential Security and Smart Home, which includes a 2Q 2014 survey of 10,000 U.S. broadband households, reports nearly two-thirds of all households are concerned that ...read more

Thursday, September 04, 2014

Nearly 30% of U.S. Broadband Households Own and Use a Connected Health Device

Research Firm Parks Associates Announces New Digital Health Data at 2014 Connected Health Summit

New connected health research announced today at Connected Health Summit: Engaging Consumers reveals 27% of U.S. broadband households currently own and use at least one connected health device. The survey data, from a 2Q 2014 Parks Associates survey of more than 5,000 U.S. broadband households, also found 13% of U.S. broadband households are very likely to purchase a connected health device ...read more

Wednesday, September 03, 2014

CEO of a new connected health start-up and former VP & COO of Humana addresses convergence of mobile, healthcare and SaaS solutions at Parks Associates' Connected Health Summit

Parks Associates announced today that Chris Nicholson, CEO of a newly forming connected health start-up (in stealth mode)and former VP & COO of Humana Wellness, will deliver the keynote address “Applying Connected Health to the Wellness Market: The ‘Triple Threat’ Driving Growth” at the Connected Health Summit: Engaging Consumers, 11:45 a.m. on Thursday, September 4, in San Diego. The two-day executive conference is the only event focused exclusively on the consumer-centric ...read more

Tuesday, September 02, 2014

Parks Associates: 13% of U.S. Broadband Households Plan to Purchase Connected Health Devices

Industry Leaders will Discuss Strategies to Improve Consumer Engagement at Connected Health Summit this Week

Parks Associates, host of the Connected Health Summit: Engaging Consumers in San Diego this week, announced today that although a substantial number of consumers are starting to use digital tools to manage their health, they use them infrequently. Twenty-eight percent of U.S. broadband households used digital communication tools—email, online portal, mobile phone and ...read more

Friday, August 29, 2014

Parks Associates: Fitbit Leads Fitness Tracker Brand Adoption

Wearables and Digital Health Executives Will Discuss Mobile Health Solutions and Apps at Connected Health Summit: Engaging the Consumer

Fitbit is the early leader in the market for digital fitness trackers with nearly 40% of the market, according to new research Parks Associates announced today in advance of the firm’s Connected Health Summit: Engaging Consumers, September 4-5 in San Diego, California. The 2Q 2014 survey of more than 5,000 U.S. broadband households found that ...read more

Thursday, August 28, 2014

Optum Senior Vice President and Chief Scientific Officer to Deliver Keynote at Connected Health Summit: Engaging Consumers

Parks Associates and industry leaders will discuss implications of the connected healthcare revolution in San Diego, September 4-5

Parks Associates announced today that Ronald J. Ozminkowski, Ph.D., Senior Vice President and Chief Scientific Officer, Consumer Solutions Group, Optum, will present the keynote address “Enhancing the Consumer’s Propensity to Succeed in a Digital Health Management World” at Connected Health Summit: Engaging Consumers at 11:45 a.m. on Friday, September ...read more

Wednesday, August 27, 2014

Wellness & Prevention showcases The Johnson & Johnson Official 7 Minute Workout App to the Connected Heath Summit: Engaging Consumers

Parks Associates announced today that executives from Wellness & Prevention, Inc., a Johnson & Johnson company, will participate in the session “Population Health Management: Tracking Technology’s Impact” and host a special workout session to showcase the updated Johnson & Johnson  Official 7 Minute Workout App during the 2014 Connected Health Summit: Engaging Consumers.

John Vander Meulen, General Manager, Wellness & Prevention, Inc., joins ...read more

Tuesday, August 26, 2014

Nearly 50% of California broadband households use online health-based service from doctor, higher than national average

Connected Health Industry Leaders to Present Leading Technology Solutions at Connected Health Summit: Engaging Consumers

New digital health research from Parks Associates shows nearly 50% of California broadband households have used at least one online service offered by their doctors, compared to 42% nationally. Parks Associates announced the results, based on a 2Q 2014 nationwide survey of more than 5,000 U.S. broadband households, in advance of the firm’s inaugural Connected Health ...read more

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