Press Releases

Parks Associates: 15% of pay-TV subscribers say they are likely to subscribe to new, alternate OTT service

Today Parks Associates announced its partnership with NAB Show to host the Super Session Constant Cravings - Using OTT to Win the Next Generation of Viewers at the 2015 NAB Show on April 13 in Las Vegas. The session, with executives from CBS Interactive, Vubiquity, Discovery Communications, and Parks Associates, features an in-depth discussion of the challenges, opportunities, and ...read more

Mobile Analyst Tejas Mehta to attend Mobile World Congress this week

Parks Associates announced smartphone and tablet research at Mobile World Congress today showing app users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet. The average user spends 3.3 hours per week using social networking apps on a smartphone, while gaming and music apps score 2.7 and 2.6 hours per week, respectively. Fourteen percent of smartphone users and 26% of tablet users do ...read more

Glenn Hower of Parks Associates provides connected TV insights at ANA Media Leadership Conference

Glenn Hower, Research Analyst at Parks Associates, will participate in the pre-event workshop interactive session “A Glimpse behind the Curtain of Connected TV” at 2015 ANA Media Leadership Conference on March 4 in Hollywood, Florida.

The session will address connected TV, pay TV, and the advertising opportunities that are arising for marketers. Parks Associates research reveals ...read more

Parks Associates Announces Wearables Data before Mobile World Congress

Research firm Parks Associates announced today that 5% of U.S. broadband households use a smart watch with health and fitness tracking functions, while 8% use a digital pedometer or fitness/activity tracker. Tejas Mehta, Parks Associates’ research analyst covering the mobile and wearable markets, is attending Mobile World Congress next week in Barcelona to support the event and share the firm’s insights ...read more

International research firm hosts connected home conference May 19-21 in San Francisco, CA

Parks Associates today announced the keynotes and preliminary agenda for the 19th-annual CONNECTIONS™: The Premier Connected Home Conference, taking place May 19-21, 2015, at the Hyatt Regency San Francisco Airport.  Keynote speakers from Comcast’s Xfinity Home, Nest, and Samsung will join industry leaders and Parks Associates analysts to address critical business issues ...read more

Parks Associates and WeatherBug Home to host complimentary webcast on the Internet of Things and its impact on the energy industry

Parks Associates research reveals that approximately 10% of U.S. broadband households have a smart device with energy-related functions—including 8% with a smart thermostat and 6% with smart lighting. A smart energy device includes a programmable thermostat, light bulb, power strip, outlet, or plug adapter capable of connecting to the Internet. The research ...read more

Smart Energy Summit addresses New Business Models, Marketing Strategies, and Business Partnerships in the Consumer Energy Markets

Parks Associates hosted Smart Energy Summit: Engaging the Consumer this week in Austin, Texas, where industry analysts and executives addressed new strategies to accelerate innovation and capture the business potential in energy markets. Two-thirds of U.S. broadband household are willing to pay for a smart energy management service, but awareness ...read more

Market Research Firm Announces New Report at Smart Energy Summit: Engaging the Consumer

According to a new report from Parks Associates, 43% of U.S. broadband households are willing to subscribe to a bundle of energy services for $9.99 per month, while individual energy services appeal to just over one-third of households. The market research firm announced the report Monetizing Connected Products and Systems at Smart Energy Summit: Engaging the Consumer this week in Austin, ...read more