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Monday, October 20, 2014
Advisory board for Smart Energy Summit: Engaging the Consumer includes Alarm.com, AT&T, Comcast, Con Edison, EnergyHub, Gridwise Architecture Council, Lowe's, Icontrol Networks, and TXU Energy
Parks Associates announced new research today showing 7% of U.S. broadband households own some kind of home energy management product but 70% are interested in emerging energy-related products or services. The research firm will host the sixth-annual Smart Energy Summit: Engaging the Consumer ...read more
Wednesday, October 15, 2014
New Europe IoT research finds 55% of U.K. broadband households have a set-top box versus 20% in Germany
New research from Parks Associates shows adoption of set-top boxes varies significantly across Europe, where 55% of U.K. broadband households have a set-top, compared to 36% in Spain and 20% in Germany. By comparison, the penetration of Internet-connected CE is 54% of German broadband households, 67% in the U.K., and 69% in Spain.
Parks Associates will address strategies for ...read more
Wednesday, October 15, 2014
Parks Associates announces new research on consumer demand for Apple and Android tablet features
In advance of Apple's event this week, Parks Associates announced new research today showing Amazon and Samsung are locked in a tight race for second place behind Apple in the tablet market, which overall shows signs of cooling even as adoption remains high. Parks Associates' 360 View:Mobility and the App Economy, which highlights and analyzes results from a 1Q 2014 survey of 10,000 ...read more
Tuesday, October 14, 2014
Director of Research presents new 4K research at TV Xperience World 2014
New research from Parks Associates finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018. Pay-TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay-TV services. In the U.S., 82% of ...read more
Thursday, October 09, 2014
Market Research Firm Announces Consumer Survey Showing OTT Video Rentals and Purchasing Trends
Consumer research from Parks Associates finds 37% of U.S. broadband households regularly use transactional services for OTT video, such as online video rentals and downloads. The vast majority of consumers making these a la carte purchases also have a streaming video subscription, emphasizing the potential role of transactional services to supplement subscription OTT. For example, ...read more
Wednesday, October 08, 2014
Deutsche Telekom, Icontrol Networks, and Sky Deutschland to highlight innovative business models at CONNECTIONS™ Europe
Approximately 25% of broadband households in the U.K., Germany, and Spain find individual smart home devices “very” appealing, with smart devices such as smoke, water, and CO detectors as the most appealing, according to Parks Associates' 3Q 2014 European consumer data.
Thursday, October 02, 2014
New Industry Report Examines Mobile Messaging Market
Facebook Messenger and Skype are the most popular messaging apps in the U.S., according to Parks Associates’ new industry report The Post-SMS War for Mobile Communications: Messaging Apps.
“Among messaging app users, 53% use Facebook Messenger, and 45% use Skype,” said Tejas Mehta, research analyst, Parks Associates. “These two apps are dominant in this high-growth area. At the beginning of 2014, 34% of U.S. smartphone ...read more
Tuesday, September 30, 2014
Smart TV, connected devices, and streaming media market a key focus at CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home
New European entertainment and Internet of Things research from Parks Associates shows more than 40% of broadband households in Germany and Spain own a smart TV, while U.K. adoption of smart TVs is 33%. Parks Associates will address the changing landscape for connected CE, pay TV, and OTT services at the ninth-annual CONNECTIONS™ Europe: ...read more
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