Press Releases

Parks Associates finds AT&T leading U.S. industry in TV Everywhere initiatives

Parks Associates announced today that GW Shaw, Vice President, U-verse and Video Products, AT&T, will present the opening keynote, “Differentiating TV with Apps in a Competitive, Multi-Screen Market,” at CONNECTIONS™ on Tuesday, May 13, in San Francisco. Shaw will discuss pay-TV strategies to differentiate video services and engage consumers through interactivity, apps, and multiplatform ...read more

New Industry Report Examines Current Trends in Video Content Licensing Ecosystem

Following OTT and content licensing announcements at NAB and the Aereo, Inc. case before the Supreme Court,Parks Associates today announced a new report Trends in Content Licensingthat analyzes television and movie licensing trends and the impact of multiscreen, time-shifting, and the demand for exclusive content. The firm reports pay-TV penetration remains fairly steady at around 85% of U.S. broadband ...read more

Parks Associates hosts Internet of Things webcast  

International research firm Parks Associates finds increased penetration of broadband solutions has greatly impacted the market demand for smart home solutions, as there will be nearly 720 million broadband households worldwide in 2014, with 137 million in Western Europe and 57 million in Eastern/Central Europe.

The firm, in collaboration with Orange, Panasonic and Verisure, will present key market insights and lead an ...read more

Parks Associates and industry leaders discuss technology and business solutions for the connected consumer in San Francisco, May 13-15

Parks Associates announced today that Greg Roberts, Vice President, Marketing of iControl Networks, will present the closing keynote at the 18th annual CONNECTIONS™: The Premier Connected Home Conference on Wednesday, May 14 at 4:45 P.M. During the keynote, entitled “The Internet of Toothbrushes? A Look at the Connected Home Market,”Roberts will ...read more

Parks Associates predicts comprehensive approaches to tech support will remain most relevant

Parks Associates announced research today showing over 50% of U.S. smartphone and tablet owners are interested in tech support services that provide protection against loss, theft, or virus/infection, despite less than 10% experiencing such problems. The firm's The Evolution of Tech Support: Trends and Outlook, which analyzes the changing dynamics of the tech support market, also notes that ...read more

Parks Associates and Industry Leaders Address New Opportunities in the Connected Home and Internet of Things 

Parks Associates today announced that ARRIS, AT&T U-Verse, Lowe's, iControl Networks, and Cisco will present keynotes at the 18th-annual CONNECTIONS™: The Premier Connected Home Conference, May 13-15 in San Francisco. The three-day executive conference is focused on critical business issues pertaining to the converging entertainment, media, and service markets for ...read more

Parks Associates research shows 25% of U.S. broadband households have used a health app in the past year

International market research and consulting firm Parks Associates announced today it will host the first Connected Health Summit: Engaging Consumers on September 4-5 at the Omni Hotel San Diego, with keynote presentations from Qualcomm Life and Walgreens. This executive conference focuses on the mHealth and consumer-centric health and wellness markets and features industry thought ...read more

International research firm produces sessions for Disruptive Media Conference at 2014 NAB Show

Parks Associates announced new U.S. consumer research today at the 2014 NAB Show showing more Roku owners than Apple TV owners use an over-the-top (OTT) service. The firm's Streaming CE and Content Purchasing Habits finds 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Seventy-five percent of Roku owners use Netflix, while 63% of Apple TV owners ...read more