Press Releases

Tuesday, June 28, 2016

One-third of smart home device owners experience problems with their devices

Research firm reveals influence of product experience on repeat purchases of connected devices

Parks Associates announced new research today showing that approximately one-third of smart home device owners experience problems with their smart home devices and nearly 10% report problems connecting a smart home device to the home network router. Consumers encounter these issues more often when setting up smart sprinkler systems, networked security cameras, and water leak detectors compared ...read more

Friday, June 24, 2016

Less than 30% of U.S. broadband households familiar with where to buy smart home products and services

Research firm finds TV and Internet as the leading marketing channels to drive smart home awareness

IoT research from Parks Associates shows less than 30% of U.S. broadband households are familiar with where to buy smart home products or services. Among these households, nearly 40% prefer to purchase these products at retail outlets, particularly home improvement stores.

“In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make ...read more

Thursday, June 23, 2016

Samsung Chief Medical Officer to Keynote Third-Annual Connected Health Summit: Engaging Consumers

Global Electronics and Technology Giant Shares Vision for Improving Consumer Healthcare

Parks Associates today announced Dr. David Rhew, Chief Medical Officer and Head of Healthcare and Fitness, Samsung Electronics America, will deliver the morning keynote at the third-annual Connected Health Summit: Engaging Consumers, on September 1 at 9:45 a.m. The research firm will host this conference on August 30 - September 1 at the Omni San Diego Hotel in San Diego, California.

“More than ...read more

Wednesday, June 22, 2016

U.S. broadband households watch nearly four hours of Internet video per week on a TV screen

Consumer research reveals revenue concerns for content providers as Internet video gains larger share of TV viewing time

Parks Associates announced a new research report today showing that U.S. broadband households watch an average of 3.8 hours of Internet video on TV screens each week, accounting for 20% of all video viewed on this device. Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the ...read more

Tuesday, June 21, 2016

Only one-fifth of U.S. broadband households are aware of tax rebates for energy-efficiency products/programs

Research examines market for consumer energy programs

Research from Parks Associates shows only 19% of consumers are very familiar with programs that offer tax rebates or other incentives in return for energy-efficiency initiatives such as home remodeling or home energy management. 360 View Update: Marketing Energy Programs: Making an Impact also shows only 15% of U.S. broadband households are very familiar with time-of-use (TOU) programs, but 36% of U.S. broadband households ...read more

Monday, June 20, 2016

More than eight million Western European households will have professionally monitored home security by 2020

Amazon and SmartThings to keynote 11th-annual CONNECTIONS™ Europe: Smart Home, IoT, and the Connected Consumer

Parks Associates today announced new NUMBERS™ research showing the number of Western European households with professionally installed home security will exceed eight million by 2020, with annual revenues of more than $4 billion. Executives from the research firm will attend multiple sessions at Smart Home World this week, where service and bundling opportunities between ...read more

Thursday, June 16, 2016

Parks Associates Whitepaper: Video operators face new security risks as they develop data analytics strategies for the connected home

26% of U.S. broadband households have privacy and security concerns when using connected CE devices

A new Parks Associates whitepaper, sponsored by Verimatrix, reveals approximately one-fourth of U.S. broadband households are concerned about their privacy and security when using connected CE devices. The complimentary whitepaper, Securing the Integrity of Video Analytics Data, notes that video service operators, under pressure to provide a personalized experience to viewers, ...read more

Wednesday, June 15, 2016

New Research Shows More Consumers Gaming on Streaming Media Devices

26% of Internet-connected CE owners use their streaming media player as their primary devices to access online video content

Parks Associates announced new gaming research today, to coincide with the E3 conference in Los Angeles this week, showing consumers are steadily increasing their gaming activities on streaming media players, which includes form factors such as streaming sticks and boxes. The international research firm’ 360 View: CE Adoption and Trends reveals that among ...read more

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