Parks Associates senior analyst shares firm’s groundbreaking OTT video research at NAB 2017
Nearly one-third of OTT free trials convert to a paid subscription, according to new connected entertainment research from Parks Associates. The research firm, which produces the industry-leading resource OTT Video Market Tracker, announced today that Senior Analyst Glenn Hower will be speaking on the session "OTT Video Services: Fighting to Capture and Retain Users" at NAB Show Las V ...read more
Senior Analyst to examine OTT video landscape at NAB Show Las Vegas, April 24
New U.S. consumer research from Parks Associates reveals that 39% of U.S. broadband households visit a video sharing site like YouTube at least once a week. In total, 59% of U.S. broadband households visit an online video site on a regular basis.
Research firm examines consumer engagement and product development strategies for building IoT data services
Parks Associates announced today it will host the webcast “IoT: Smart Devices and Data-Driven Services,” sponsored by Ayla Networks, on Wednesday, April 19, at 1 p.m. CT. The webcast will present strategies for smart device makers to build data-driven services into their connected products in order to capitalize on the full potential of IoT devices.
Alarm.com, EarlySense, Philips, and UnaliWear to discuss connected health and wellness innovations at 21st-annual CONNECTIONS™ Conference, May 23-25
IoT research firm Parks Associates announced new connected health research today showing that more than 20% of U.S. broadband households have used websites or apps to communicate with a medical professional in the past 12 months. Industry-leading executives will join Parks Associates at the 21st-annual CONNECTIONS™: The Premier ...read more
Research firm notes Apple’s departure from audio jacks will spur wireless headset purchases
Parks Associates announced consumer research today showing that near the end of 2016, 23% of U.S. broadband households owned wireless earbuds and 16% owned wireless headphones. 360 View Update: Streaming Audio Devices notes that adoption of wireless audio devices showed no substantial growth from 2015-2016, but given Apple’s decision to forgo the audio jack on the iPhone 7 and iPhone ...read more
Industry leaders to address impact of new entertainment experiences at 21st-annual CONNECTIONS Conference, May 23-25 in San Francisco
New research fromParks Associates shows that more than half (55%) of U.S. broadband households want to use voice to control their entertainment and smart home devices. The IoT research firm will address the impact of new entertainment experiences and crossover opportunities with other IoT systems in the home at the 21st-annual CONNECTIONS™: Th ...read more