Parks Associates’ OTT Video Market Tracker reveals high churn rates for many OTT video subscriber services. In the past 12 months, 4% of U.S. broadband households have cancelled their Netflix service, representing nearly 9% of Netflix’s current subscriber base. By comparison, 7% have cancelled their Hulu Plus subscription within the past 12 months, a figure that represents approximately one-half of Hulu Plus’s current subscriber base.
New research highlights impact of IoT on broadband households and privacy concerns among connected consumers
A new report from Parks Associates finds that smart home devices will prompt over 7 million support requests this year, with adoption at 16% of U.S. broadband households and nearly 40% planning to buy a smart home product in the next 12 months. By 2019, the number of support requests will reach nearly 11 million.
“Rising adoption of smart home devices is prompting a parallel ...read more
Tenth-annual conference to focus on business models, new technologies, monetization, and partnerships in connected entertainment and smart home markets
Parks Associates will host the tenth-annual CONNECTIONS Europe™ on 10-11 November 2015 at the NH Grand Hotel Krasnapolsky, Amsterdam, to address new challenges and opportunities for service providers, technology and CE manufacturers, and smart home companies.
Parks Associates hosts second-annual Connected Health Summit: Engaging Consumers, September 9-10, in San Diego
Digital health research from Parks Associates shows U.S. consumers are adopting connected health devices and health apps in increasing numbers. According to the research firm, nearly 30% of U.S. broadband households own a connected health device, with over 40% of device owners having more than one. In addition, 55% of U.S. broadband households use at least one health app on a ...read more
New consumer research analyzes adoption and purchase patterns for smart watches
Over 40% of smart watches are bought as gifts, and with these devices rising in popularity, they will be a hot holiday item in 2015, according to Parks Associates’ 360 View UpdateSmart Watch and Beyond: New Mobile Experiences. The international research firm finds 9% of U.S. broadband households plan to buy a smart watch by end of 2015, up from 8% in 2014.
New report examines video piracy, credential sharing, and its impact on OTT revenue
Parks Associates announced new digital media research today that finds OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015. The report The Cost of Piracy shows 6% of U.S. broadband households use an OTT video service that is paid by a person living outside of the household. It also analyzes usage and impact of live-streaming applications like ...read more
Nine percent of U.S. broadband households to buy a smart watch in 2015
Parks Associates today announced 2015 wearables research showing over 40% of smart watch shoppers plan to spend $100-$250 on the device, with over 60% of these consumers planning to use this wearable for fitness applications. Parks Associates will address the rapidly growing smart watch and wearables market and its role in the digital health markets at the second-annual Connected Health Summit: Engaging Consumers, ...read more