11th-annual conference examines use cases to increase consumer awareness of smart home and IoT
Leading IoT research firm Parks Associates notes that currently 46% of U.S. millennials with smartphones use voice recognition software such as Apple’s Siri, Google Now, or Microsoft’s Cortana, which is leading the drive for voice-recognition capabilities in wearables and smart home products. At the 11th-annual CONNECTIONS™ Europe: Smart Home, IoT, and the Connected Consumer, 2-3 November ...read more
International IoT research firm announces new industry report examining mobile payment industry
Parks Associates announced new research todayshowing PayPal is the clear market leader in consumer usage for mobile payment apps. Reassessing Mobile Payments: A Duopoly or Oligopoly?notes 18% of smartphone owners have used a mobile payment app. Among all U.S. smartphone users, 12% use the PayPal app, 9% use a retail-branded app, and 4% use Apple Pay.
Leading IoT firm to discuss EU smart home market at 11th-annual CONNECTIONS™ Europe: Smart Home, IoT, and the Connected Consumer
Parks Associates, theleading IoT research firm, released research today showing smart thermostat sales in Western Europe will increase from less than 700,000 units in 2016 to more than one million units in 2020. Leading brands in Western Europe include Honeywell, Nest, Tado, Bosch, Hive, Netamo, and Quby. The international research firm will discuss the new ...read more
Research director to examine connected consumer ecosystems at TU-Automotive West Coast, October 14
Parks Associates today announced new IoT researchshowing that 58% of U.S. car owners are very concerned about hidden fees associated with connected car features and services. Jennifer Kent, Director, Research Quality & Product Development, Parks Associates, will discuss the firm’s connected car research at TU-Automotive West Coastthis week in San Diego, California.
Parks Associates Director to present Canadian IoT research insights at CONNECTED + this week
Leading IoT research firm Parks Associates revealed today that high-income broadband households are driving the recent jump in smart home adoption in Canada. Smart Home and IoT in Canada shows that 19% of Canadian households with an income of $100,000 or more own at least one smart home device, compared to just 5% of those with an income of less than $50,000. Smart programmable thermostats are ...read more
IoT market research firm announces new analysis on the impact of consumer demand for personalized services on OTT services, streaming media, and video production
Parks Associates today announced new OTT research showing nearly 35% of U.S. broadband households watch user-generated video online, on sites such as YouTube, Vimeo, and Dailymotion, more than ten days per month. Three-fourths of U.S. broadband households access this content at least once per month.