Press Releases

Connected Health Summit features session on ACO challenges and opportunities with Intel-GE Care Innovations, SSM Health Care, Meridian Health, and Intermountain Healthcare

Parks Associates digital health research finds recent business and regulatory changes in healthcare will drive the number of U.S. patients receiving care from an ACO from 40 million in 2015 to over 130 million by 2017. The research firm, which will host the inaugural Connected Health Summit: Engaging Consumers, ...read more

Jennifer Kent of Parks Associates presents consumer engagement research at mHealth + Telehealth World

In the last 12 months, 38% of consumers in U.S. broadband households looked up health information online, and 27% used the website of their care provider or insurer, according to research from Parks Associates.

Jennifer Kent, Senior Analyst at Parks Associates, will discuss the implications of current consumer attitudes and behaviors in connected health during the session ...read more

ADT Health, iHealth Labs, Lowe's, Aetna, and Qualcomm Life address consumer engagement for digital health solutions

New digital health and Internet of Things (IoT) research from Parks Associates finds nearly 60% of U.S. broadband households own some kind of personal health and wellness device, such as a digital weight scale, blood pressure meter, digital pedometer, or glucometer.

The inaugural Connected Health Summit: Engaging Consumers, hosted by Parks Associates on September 4-5 in ...read more

Parks Associates research finds more U.S. households adopting smart thermostats, smart lighting, smart outlets/plugs and power strips, and smart kitchen appliances

New Internet of Things (IoT) research from Parks Associates shows young consumers, those with children, and those in a home for 3-4 years are leading the adoption of Internet-connected energy devices. The firm's Home Energy Management Adopters reveals more than 10% of U.S. broadband households headed by a consumer aged ...read more

Roku leads U.S. market, but Apple still ahead globally

Parks Associates announced a new report today showing that more than 25% of U.S. households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category. The report, The Evolving Market For Streaming Media Devices,found Roku accounted for nearly one-half of streaming media players (46%) purchased in the U.S. in 2013, while Apple, ...read more

New research shows three types of consumers watch the most mobile video content - Travelers, Avid Viewers, and Multiscreeners

 Parks Associates today announced new consumer research and analysis showing three out of seven unique consumer segments account for the majority of mobile video viewing, averaging 9 hours per week on a smartphone or tablet compared to less than 15 minutes per week for the remaining four segments. The average among all U.S. broadband households is ...read more

Digital Health Analysts to Present New Wearables Research in Webcast Thursday

Parks Associates, ahead of its upcoming digital health webcast, announced that 2% of U.S. broadband households purchased a smart watch in 2013, with another 4% very likely to purchase a smart watch in the next 12 months.

The research, including a 1Q 2014 survey of 10,000 U.S. broadband households, found Samsung as the leading smart watch brand. Among smart watch buyers, 20% purchased directly from the ...read more

Director of Research presents new smart TV research at CE Week

Barbara Kraus, Director of Research at Parks Associates, will be speaking in the panel “The Brains: Smart TV functionality brings new content to HD and UHD TVs alike” during CE Week on Tuesday, June 24, in New York City. According to new research from Parks Associates, smart TV adoption increased by 31% in one year so that now over one-third of U.S. broadband households have a smart TV.

Parks Associates analysts ...read more