Press Releases

Research firm finds bundling with energy monitoring doubles consumer interest in HVAC service contracts

Tom Kerber, Director of Home Controls & Energy Research at Parks Associates, will present research on energy management, systems controls, and the smart grid market during the session “Transactive Energy - State of the Market” at the 2015 AHR Expo on Monday, January 26, 3:00-5:00 P.M., Chicago, Illinois. Mr. Kerber will join top industry experts from Cox Software Architects, ...read more

 New OTT Video Research addresses Competitive Challenges for Pay-TV providers and Operators

New Parks Associates video research finds 17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO. Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel their pay-tv service after subscribing to this HBO OTT service. The research firm reports the average head of household in a U.S. broadband ...read more

69% of U.S. broadband households are willing to subscribe to comprehensive bundle of energy services

 Parks Associates today announced the agenda for “Energy in IoT: Profitable Use Cases for the Smart Home,” the pre-summit workshop at Smart Energy Summit: Engaging the Consumer, taking place Monday, February 16, at Austin’s Four Seasons Hotel. This workshop provides detailed analysis and research findings from Parks Associates analyst team on the smart home, IoT, and energy ...read more

Samsung to Keynote CONNECTIONS™: The Premier Connected Home Conference

Smart home and IoT research from Parks Associates finds ownership and usage of connected devices is growing among U.S. broadband households:

• 26% own a streaming media device.
• 34% own a smart TV.
• 16% own a smart home device.
• The average household spends over $6 per month on subscription Internet video services.

Parks Associates will address successful business strategies for the ...read more

Emerging opportunities, innovative partnerships, and strategic recommendations are key focus in industry reports

Parks Associates today announced new research reports that focus on business strategies and consumer trends for the IoT, the smart home, cloud services, security, energy management, and mobile habits and payments.

The research firm reports U.S. smartphone adoption has reached 80% of broadband households, with tablet adoption at 62%. Currently, 70% of U.S. broadband ...read more

Market research firm discusses new connected consumer research with industry leaders at CONNECTIONS™ Summit at CES

Parks Associates announced a new whitepaper at CES 2015 today showing personalization, created through data analytics, unique interfaces, and targeted product features, will be the key factor in creating product and service differentiation in 2015. The whitepaper The Connected Consumer: Top Trends in IoT cites increased competition in the connected home in 2015 and ...read more

Parks Associates hosts executives from Amazon, AT&T, Verizon, Time Warner, Comcast, and more at connected home and IoT event

Parks Associates will share consumer adoption and forecasts for connected home products during CONNECTIONS™ Summit: Monetizing Smart Home Solutions and Connected Devices at 2015 International CES on January 6. CONNECTIONS™ Summit at CES is dedicated to examining the latest trends and business strategies for connected entertainment, the smart home, and the ...read more

Research Shows 62% of U.S. broadband households are not familiar with smart home products

Tom Kerber, Director of Home Controls & Energy Research at Parks Associates, will present smart home product adoption and value-added services research during the session “Relevant IoT Connected Services for Broad Consumer Adoption" at the AT&T Developers Summit on Monday, January 5, 4:00-4:45 P.M., Las Vegas, Nevada. Mr. Kerber will discuss the barriers to smart home adoption, ...read more