Press Releases

New whitepaper developed in partnership with Adeia examines the potential of vision-based interfaces and control to revolutionize device interaction 

Parks Associates today announced the whitepaper Vision-Based Technology: Next-Gen Control, developed in partnership with Adeia, which explores the impact and benefits of vision-based interaction for consumer devices, including smart TVs, smart home devices, and smartphones. The whitepaper examines a range of potential use cases ...read more

Smart Energy Summit addresses demand for energy management solutions and proptech

Parks Associates research into multifamily smart spaces shows nearly 75% of multifamily property managers and owners are very concerned about residents wasting energy. The firm will host leading energy players at its 14th annual Smart Energy Summit: Engaging the Consumer, February 13-15 at the Omni Austin Downtown Hotel in Austin, TX, to examine the emerging opportunities for energy management. ...read more

Webinar in partnership with Calix explores importance of managed Wi-Fi and support service to improve NPS, consumer loyalty, and revenues for broadband service providers (BSPs)

Parks Associates research finds that even as download speeds increase for US internet households, value-added services and the quality of experience are increasingly more important factors in how subscribers evaluate their BSP. Currently, 92% of US internet households use Wi-Fi at home, and more than ...read more

Future of Video and Connected Health Summit feature speakers from Adeia, ECG, Comcast, Sinclair, OMRON, ResMed, and more

Parks Associates today announced topics and speakers for two virtual sessions on January 26, Future of Videoand Connected Health Summit, which will focus on the effects of expanding connectivity in key areas of consumer health and entertainment. The firm’s ongoing quarterly surveys of 10,000 internet households show significant demand and growth in video s ...read more

International research firm highlights transformational role of tech for consumers and business

Parks Associates’ latest research, featured in a newly released series of Top Insights documents, reveals adoption across virtually all device and service categories continue to grow:

• Smartphones are present in 87% of US internet households.
• Smart TVs are now in 63% of internet households.
• 38% of US Internet households own at least one smart home device, like a ...read more

OTT Video Market Tracker highlights the role of TV as smart home control hub 

New Parks Associates research released during CES® shows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the TV in the home by marrying entertainment with connected home functions. Roku an ...read more

Executive strategy and research event features insight into new demand for energy efficiency and management solutions

Parks Associates today announced keynote speakers from Austin Energy, CPS Energy, EnergyHub, and GAF Energy for its 14th annual Smart Energy Summit: Engaging the Consumer, being held February 13-15 at the Omni Hotel in Austin, Texas. The research firm recently released new research from its consumer survey work of 10,000 internet households showing 54% of int ...read more

Role of sports in OTT video grows as more households embrace streaming services

According to Parks Associates’ latest research, annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years. The new industry report OTT & Sports: Services and Strategies for Growth examines key trends in sports content and provides an overview of the pay-TV sports medi ...read more