Press Releases

Thursday, January 19, 2017

36% of U.S. broadband households find a home energy system very appealing

IoT research firm to address revenue opportunities for home energy systems at Smart Energy Summit, February 20-22

IoT research leader Parks Associates announced new smart energy research today showing that 36% of U.S. broadband households find a system that manages or monitors their home energy usage very appealing. 360 View: Energy Management, Smart Home, and Utility Programs shows 31% of U.S. broadband households find an energy management system very appealing and 30% find ...read more

Wednesday, January 18, 2017

15% of U.S. broadband households have antenna-only TV service

New consumer research finds steady increase coincides with drop in pay-TV subscriptions

New cord-cutter consumer research from Parks Associates shows the percentage of U.S. broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15%. 360 View: Entertainment Services in U.S. Broadband Households reveals this increase coincides with a drop in pay-TV subscriptions and an increase in Internet-only video subscriptions.

“Pay-TV su ...read more

Tuesday, January 17, 2017

51% of U.S. broadband households willing to share their thermostat data to receive discounts on their electricity bill

IoT research firm to examine ways to incentivize the smart home at Smart Energy Summit in February

Parks Associates today announced new research showing roughly 50% of U.S. broadband households would share data from their thermostat or hot water heater to get discounts on their electricity bill. The data from a 4Q 2016 survey, featured in the upcoming 360 View:Energy Management, Smart Home, and Utility Programs,also reveal willingness to share is slightly less, but still str ...read more

Wednesday, January 11, 2017

DTE and Powerley to Keynote Smart Energy Summit: Engaging Consumers

More than 80% of U.S. broadband households took energy-saving actions in 2016

Parks Associates announced that DTE and Powerley will deliver a joint keynote at the eighth-annual Smart Energy Summit: Engaging the Consumer, February 20-22, 2017, at the Four Seasons Hotel in Austin, Texas. The research firm announced new smart energy research today, from the upcoming 360 View:Energy Management, Smart Home, and Utility Programs, showing that 82% of U.S. broadband households perfo ...read more

Tuesday, January 10, 2017

71% of U.S. broadband households have Wi-Fi or Apple AirPort access

IoT research firm announces new deliverables on connected entertainment and sharing economy apps

New research from Parks Associates finds that 71% of U.S. broadband households have Wi-Fi or Apple AirPort access and these Wi-Fi households average over 30% more computing devices than non-Wi-Fi households. 360 View: Entertainment Services in U.S. Broadband Households also notes that Wi-Fi homes average approximately 45% more connectable CE devices.

“Wi-Fi is by far the mo ...read more

Friday, January 06, 2017

60% of smart watch owners subscribe to a paid streaming music service such as Apple Music, Spotify, or Pandora One

IoT research firm announces new research on streaming audio services and wearable technologies at CES® 2017

New U.S. consumer research from Parks Associates reveals that 60% of smart watch owners and 48% of fitness tracker owners subscribe to a paid streaming audio or music service such as Apple Music, Spotify, or Pandora One. 360 View: Digital Media & Connected Consumers notes that consumers with wearable technologies are more likely to subscribe to streaming music service ...read more

Thursday, January 05, 2017

26% of U.S. broadband households own a smart home device, 7% increase over 2015

Research firm shares new consumer IoT data at CONNECTIONS™ Summit at CES on January 5

Parks Associates announced new research today from a Q4 2016 nationwide survey, featured in the upcoming 360 View: Residential Security and Smart Home, showing 26% of U.S. broadband households now own a smart home device, up from 19% at the end of 2015. The research firm hosts CONNECTIONS™ Summit today, the first day of CES® 2017, featuring new research on consumer engagement with IoT ...read more

Wednesday, January 04, 2017

Parks Associates addresses IoT trends at CES: Top 10 Trends Whitepaper

60% of U.S. broadband households are concerned that someone will get unauthorized access to smart home products/devices

International research firm Parks Associates announced new consumer research today showing 60% of U.S. broadband households are concerned about the security of smart home devices, including 45% who are very concerned. The firm’s analysts will discuss the top trends at CONNECTIONS™ Summit tomorrow in Las Vegas, featuring six executive sessions on the sma ...read more

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