Press Releases

Wednesday, November 30, 2022

Consumers now watch more than six hours of video per week on their mobile phones

International research firm addresses video disruption and shifts in device platforms at fifth annual Future of Video conference   

Parks Associates’ fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, features industry leaders from Sony, Xperi, VIZIO, Amazon, Sinclair Broadcast Group, Disney Streaming, Crackle Plus, Samsung TV Plus, and more. Future of Video sponsors include Adeia, FPT Software, Quickplay, SymphonyAI ...read more

Tuesday, November 29, 2022

Parks Associates announces 14th annual Smart Energy Summit: Engaging the Consumer will be held February 13-15, in Austin, Texas

EnergyHub, CPS Energy, and Austin Energy to keynote annual event focused on home energy management and the future of the grid 

Parks Associates today announced the topics and keynote speakers for the 14th annual Smart Energy Summit: Engaging the Consumer, to be held February 13-15 in Austin, Texas, at the Omni Austin Downtown Hotel. The executive conference highlights Parks Associates’ consumer data and industry insights regarding the growth of the residential energy ecosyst ...read more

Wednesday, November 23, 2022

Impact of growing smart home ecosystem on energy management solutions addressed in new research whitepaper

Nearly one-third of US internet households report intentions to purchase a smart energy device in next six months

A new Parks Associates whitepaper, Next Frontier of Smart Energy Management, reports strong consumer purchase intentions for smart energy devices—almost one-third plan to buy a smart light bulb (32%), smart plug (30%), and/or a smart thermostat (29%) in the next six months. The whitepaper, developed in partnership with SmartThings, addresses how connected technol ...read more

Tuesday, November 22, 2022

International research firm Parks Associates announces 2023 Executive Conferences on the Connected Consumer and Smart Building Markets, covering Smart Home, Energy, Health, and Video

Research firm estimates there are more than 700,000 multifamily properties across the US

Parks Associates today announced its 2023 event schedule for its executive conferences, including the inaugural conference Smart Spaces: Apartments, Hospitality, and Community Living on April 17-18. The research firm reports annual home service spending is $340 billion in the United States across home phone, internet, mobile, security, and video services. In addition, the firm estimates ...read more

Friday, November 18, 2022

83% of US internet households subscribe to at least one OTT service, while 45% subscribe to traditional linear pay TV

New whitepaper developed in partnership with FPT Software addresses how streaming businesses can use artificial intelligence (AI) and machine learning (ML) to drive engagement and monetization

Parks Associates’ recent consumer research finds that 83% of US internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model. The firm’s new whitepaper, Engaging Next-Gen Video Viewers: Leveraging AI and ML, dev ...read more

Wednesday, November 16, 2022

70% of smart thermostat device purchases are by first-time owners

Schneider Electric, SolarEdge, Constellation Energy, Itron, and more share insights on the future of distributed energy resources at Smart Energy Summit 

Parks Associates today announced the last session for the 13th annual Smart Energy Summit: Engaging the Consumer, “Distributed Energy and New Value: Shifting from a Centralized Grid,” with an executive spotlight session featuring Ansul Rajgharia, Director, Schneider Electric, and two interactive panels, “Distributed Energy ...read more

Tuesday, November 15, 2022

Entertainment and streaming leaders address disruption and growth of OTT markets at Parks Associates’ fifth annual Future of Video conference

Over 40% of respondents have watched livestreamed content in the past three months 

Parks Associates is bringing together entertainment leaders, including executives from Amazon, LG Electronics, Paramount Streaming, and VIZIO, for the fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott in California.    

The firm’s Video Consumption Trends: Content and Platforms, a consumer study of 10,000 internet households, revea ...read more

Monday, November 14, 2022

23% of ad-supported OTT service users say they often click on ads or purchase items in those ads

New industry report addresses factors driving growth in ad-based online video

Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same percentage (23%) often buy things they see advertised. The research report Ad-Based OTT: Growth in FAST and AVOD Services explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer prefere ...read more

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