Press Releases

Friday, August 29, 2014

Parks Associates: Fitbit Leads Fitness Tracker Brand Adoption

Wearables and Digital Health Executives Will Discuss Mobile Health Solutions and Apps at Connected Health Summit: Engaging the Consumer

Fitbit is the early leader in the market for digital fitness trackers with nearly 40% of the market, according to new research Parks Associates announced today in advance of the firm’s Connected Health Summit: Engaging Consumers, September 4-5 in San Diego, California. The 2Q 2014 survey of more than 5,000 U.S. broadband households found that ...read more

Thursday, August 28, 2014

Optum Senior Vice President and Chief Scientific Officer to Deliver Keynote at Connected Health Summit: Engaging Consumers

Parks Associates and industry leaders will discuss implications of the connected healthcare revolution in San Diego, September 4-5

Parks Associates announced today that Ronald J. Ozminkowski, Ph.D., Senior Vice President and Chief Scientific Officer, Consumer Solutions Group, Optum, will present the keynote address “Enhancing the Consumer’s Propensity to Succeed in a Digital Health Management World” at Connected Health Summit: Engaging Consumers at 11:45 a.m. on Friday, September ...read more

Wednesday, August 27, 2014

Wellness & Prevention showcases The Johnson & Johnson Official 7 Minute Workout App to the Connected Heath Summit: Engaging Consumers

Parks Associates announced today that executives from Wellness & Prevention, Inc., a Johnson & Johnson company, will participate in the session “Population Health Management: Tracking Technology’s Impact” and host a special workout session to showcase the updated Johnson & Johnson  Official 7 Minute Workout App during the 2014 Connected Health Summit: Engaging Consumers.

John Vander Meulen, General Manager, Wellness & Prevention, Inc., joins ...read more

Tuesday, August 26, 2014

Nearly 50% of California broadband households use online health-based service from doctor, higher than national average

Connected Health Industry Leaders to Present Leading Technology Solutions at Connected Health Summit: Engaging Consumers

New digital health research from Parks Associates shows nearly 50% of California broadband households have used at least one online service offered by their doctors, compared to 42% nationally. Parks Associates announced the results, based on a 2Q 2014 nationwide survey of more than 5,000 U.S. broadband households, in advance of the firm’s inaugural Connected Health ...read more

Monday, August 25, 2014

Parks Associates: Doctor-patient video consultations will nearly triple from 5.7 million in 2014 to over 16 million in 2015

Charter Sponsors ADT, Care Innovations, Lowe’s, and Z-Wave provide key leadership roles for the   inaugural Connected Health Summit: Engaging Consumers

Parks Associates today announced ADT, Care Innovations, Lowe’s, and Z-Wave as the Charter Sponsors for the inaugural Connected Health Summit: Engaging Consumers,  scheduled to take place September 4-5 at the Omni Hotel in San Diego. The early support and leadership from these key players helped to guide the event ...read more

Thursday, August 21, 2014

Parks Associates: 30% of U.S. broadband households own and use at least one connected health device

Playtabase CEO to present on the role of wearable devices in driving better healthcare and independent living at Connected Health Summit

Parks Associates today announced that Playtabase CEO and co-founder Muhammad Abdurrahman,  Ph.D., will share his insights during the Connected Health Summit: Engaging Consumers session “Healthy Living, Connected Devices, and Wearables,” Thursday, September 4, 8:45 A.M. Parks Associates recently announced new consumer research that nearly ...read more

Wednesday, August 20, 2014

Walgreens VP of Digital Health to Deliver Keynote at Connected Health Summit: Engaging Consumers in California

Parks Associates and industry leaders will discuss implications of the connected healthcare revolution in San Diego, September 4-5

Parks Associates announced today that Adam Pellegrini, Vice President, Digital Health, Walgreens, will present the keynote address “Consumer Engagement As A Loyalty Strategy” at Connected Health Summit: Engaging Consumers at 9:45 a.m. on Friday, September 5, in San Diego. Pellegrini, a digital health and marketing executive with over 22 years of ...read more

Monday, August 18, 2014

Twenty-five percent of U.S. broadband households with smart home devices experience problems monthly

Parks Associates and Support.com To Host Complimentary Webcast about Impact of Internet of Things (IoT) and Connected Home on Tech Support Services

Internet of Things researchfrom Parks Associates finds that roughly 25% of U.S. broadband households with smart home devices experience problems monthly. As a result, interest in tech support services among smart home device owners is strong—57% of consumers with an IP security camera and 58% of consumers with a smart electronic door lock ...read more

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