Research firm will address implications of new research at Connected Health Summit: Engaging Consumers in the session “Bring Doctors to Your Home: Virtually and In Person”
New digital health research by Parks Associates shows that 23% of chronic-care patients report it is very difficult for them to exercise regularly and 19% struggle to maintain a prescribed diet. Parks Associates notes that new smart healthcare devices and apps, as well as remote monitoring solutions by caregivers, ...read more
Executive conference focuses on remote health monitoring and care management solutions
Parks Associates today confirmed the keynote lineup and a special interactive session on managing healthcare experiences for the third-annual Connected Health Summit: Engaging Consumers, August 30 - September 1 at the Omni Hotel in San Diego. Executives from CentraCare Health, HumanaVitality, Medtronic, Samsung, and Walmart will provide attendees with in-depth analysis on the implications of the ...read more
Brand attracts more CE buyers than price, quality, or features
New consumer research from Parks Associates reveals 71% of CE buyers in 2015 considered only one brand when making their purchase. According to 360 View: CE Adoption & Trends, price and product quality are important factors, as 15% of CE buyers considered only one brand due to price and 10% considered only one brand due to product quality, but brand itself was the dominant factor in these noncompetitive purchases. ...read more
Research firm to address device innovation for consumer care at Connected Health Summit
New research by Parks Associates shows that only 13-14% of U.S. broadband households express interest in several new health management services, such as remote health monitoring, personal health coaching, or wearables that collect data for healthcare providers. The international research firm reveals that even people with chronic conditions have expressed skepticism because of low awareness and lack ...read more
Research firm releases new data showing app usage and connected CE and service trends for millennials
New research from Parks Associates shows 24% of millennials use mobile apps for calling a taxi or ride-sharing services such as Uber or Lyft, compared to 13% of Gen Xers and 7% of Baby Boomers. More than 60% of millennials use mobile apps for banking or money management, compared to less than 50% of Gen Xers and one-third of Baby Boomers.
International research firm announces speakers and keynotes for third-annual Connected Health Summit
Parks Associates today announced new data showing the adoption of connected healthcare devices has reached 36% of U.S. broadband households as of 2Q 2016, marking a 40% increase since 2Q 2014. The international research firm will address the new data at the third-annual Connected Health Summit: Engaging Consumers, August 30 - September 1, in San Diego. More than 50 speakers, including ...read more
Parks Associates Announces Topics and Call for Papers for 11th-annual executive event
Parks Associates today announced the agenda and call for papers for the 11th-annual CONNECTIONS™ Summit: IoT and the Smart Home, taking place January 5, 2017, at CES 2017 in Las Vegas. The one-day executive summit focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services.