Press Releases

Friday, May 06, 2016

Over 80% of smartphone and tablet users who own a smart home device have downloaded mobile apps for their devices

20th-annual CONNECTIONS™ Conference to address importance of interoperability for connected devices and mobile apps

Parks Associates research shows that 80% of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices. The international research firm will address consumer usage habits for mobile apps and the need for interoperability among connected devices at the upcoming 20th-annual CONNECTIONS™: The Premier Connected Home more

Thursday, May 05, 2016

16% of U.S. Broadband Households Subscribe to an OTT Sports Service

NFL Game Pass Leads Market with 6% of all Sports OTT Video Service Subscriptions

Parks Associates announced new research today that reveals 16% of U.S. broadband households have a sports OTT video service subscription. Although it does not stream live games, NFL Game Pass is the most highly adopted service, with 6% of U.S. broadband households having a subscription compared to 4% for the WWE Network and MLB.TV.

“For sports content owners, OTT is a viable way to expand audience more

Wednesday, May 04, 2016

50% of North American broadband households will be smart homes by 2020

New Industry Report Analyzes Global Digital Lifestyle Trends

Parks Associates announced a new research report today that estimates broadband adoption will reach 84% of U.S. households and 79% of Western European households in 2016, after both regions reached 50% penetration in 2006. Global Connected Living Outlook: Pursuing the IoT Promise notes that this widespread access to high-speed data services is the main catalyst to growth in the connected home and consumer-based IoT, more

Tuesday, May 03, 2016

27% of U.S. car owners want their car to be able to connect to their smart home devices

Ericsson, Comcast Ventures, HP, Zubie, and other key executives to discuss convergence of connected cars and smart homes at CONNECTIONS™ Conference

Parks Associates announced today that 27% of U.S. car owners would like a feature that enables a connected car to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Parks Associates and industry leaders will address the market dynamics of the smart home and connected car more

Thursday, April 28, 2016

117 million Americans will need caregiving assistance by 2020

Analysts and Industry Leaders Will Discuss Connected Health Market Trends at 20th-annual CONNECTIONS™ Connected Home Conference

A recent study by Parks Associates and AARP finds that 117 million Americans will need caregiving assistance by 2020, either as care recipients or family caregivers. Currently more than 80% of caregivers in U.S. broadband households spend over an hour a day performing their caregiving tasks, and as their numbers increase, the demand for connected health more

Wednesday, April 27, 2016

Gaming Console Adoption in Significant Decline in Western Europe and the U.S.

Consumer adoption of mobile gaming and streaming media devices impacting traditional console adoption

Parks Associates recently announced new European research showing a steady decline in gaming console adoption in France, Spain, and the U.K. while remaining flat in Germany. Continued consumer adoption of mobile gaming as well as the availability of gaming on streaming media devices has played a key role in the decline.

“France’s gaming console adoption dropped from 59% in 2013 more

Tuesday, April 26, 2016

Nearly 50% of U.S. broadband households with a smart garage door opener use a smartphone, tablet, or computer to control their opener almost every day

Intel Security, ULE Alliance, Zonoff, Z-Wave Alliance, and others to speak at 20th-annual CONNECTIONS™ Conference

Parks Associates announced today that of the 9% of U.S. broadband households that own a smart garage door opener, nearly 50% interact with it almost every day via a smartphone, tablet, or computer. The international research firm will address adoption and usage trends with IoT solutions, consumer security and privacy concerns, and strategies to achieve interoperability at more

Monday, April 25, 2016

Nearly 50% of U.S. broadband households are concerned about the security of their data on connected devices

Ayla Networks and Parks Associates host industry webcast addressing product lifecycle and IoT Data

Parks Associates research finds 47% of U.S. broadband households are concerned their private information stored on connected devices could be made public. Another 47% are worried companies will sell their personal information. Both findings present challenges for companies as they look to leverage connected product data to enhance the consumer experience and deepen engagement. Parks more

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