Research firm reveals influence of product experience on repeat purchases of connected devices
Parks Associates announced new research today showing that approximately one-third of smart home device owners experience problems with their smart home devices and nearly 10% report problems connecting a smart home device to the home network router. Consumers encounter these issues more often when setting up smart sprinkler systems, networked security cameras, and water leak detectors compared ...read more
Research firm finds TV and Internet as the leading marketing channels to drive smart home awareness
IoT research from Parks Associates shows less than 30% of U.S. broadband households are familiar with where to buy smart home products or services. Among these households, nearly 40% prefer to purchase these products at retail outlets, particularly home improvement stores.
“In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make ...read more
Global Electronics and Technology Giant Shares Vision for Improving Consumer Healthcare
Parks Associates today announced Dr. David Rhew, Chief Medical Officer and Head of Healthcare and Fitness, Samsung Electronics America, will deliver the morning keynote at the third-annual Connected Health Summit: Engaging Consumers, on September 1 at 9:45 a.m. The research firm will host this conference on August 30 - September 1 at the Omni San Diego Hotel in San Diego, California.
Research examines market for consumer energy programs
Research from Parks Associates shows only 19% of consumers are very familiar with programs that offer tax rebates or other incentives in return for energy-efficiency initiatives such as home remodeling or home energy management. 360 View Update:Marketing Energy Programs: Making an Impactalso shows only 15% of U.S. broadband households are very familiar with time-of-use (TOU) programs, but 36% of U.S. broadband households ...read more
Parks Associates today announced new NUMBERS™ research showing the number of Western European households with professionally installed home security will exceed eight million by 2020, with annual revenues of more than $4 billion. Executives from the research firm will attend multiple sessions at Smart Home World this week, where service and bundling opportunities between ...read more
26% of Internet-connected CE owners use their streaming media player as their primary devices to access online video content
Parks Associates announced new gaming research today, to coincide with the E3 conference in Los Angeles this week, showing consumers are steadily increasing their gaming activities on streaming media players, which includes form factors such as streaming sticks and boxes. The international research firm’ 360 View: CE Adoption and Trends reveals that among ...read more