Press Releases

Consumer research shows 73% of U.S. broadband households have at least one entertainment device connected to the Internet

A new industry report from Parks Associates finds that 73% of U.S. broadband households connect one or more in-home entertainment devices to the Internet, an increase of 11% from the beginning of 2015. Streaming Media Devices: Trends and Innovation examines this growing market, which includes smart TVs, gaming consoles, streaming media players, Blu-ray players, and ...read more

Senior Research Director to Present Keynote Address at Sleep Technology Summit, September 26

Parks Associates today announced Harry Wang, Senior Director of Research at Parks Associates, will present the opening keynote this week at Sleep Technology Summit and address new connected health research on sleep health and the sleep technology market. According to 360 View: Empowering Healthcare Consumers, 24% of consumers with sleep disorders are interested in getting more information on new ...read more

Digital health research finds smart watches preferred over fitness trackers for sports activities

New digital health research from Parks Associates finds that 18% of U.S. broadband households own a wearable fitness device such as a smart watch or fitness tracker. 360 View: Empowering Healthcare Consumers reveals smart watches are more commonly used during sports activities than are fitness trackers. Among exclusive smart watch owners, 62% use the device while running and 30% for biking. ...read more

Research firm to present webcast on impact of IoT on U.S. and European insurance industries

An upcoming webcast from Parks Associates will examine the opportunities for insurance companies to leverage smart home solutions to help avoid costs, mitigate damage, and increase customer value and satisfaction. New research from the firm reveals more than one-half of U.S. broadband households find an IoT device that alerts them to smoke and fire highly appealing and 41% find a device that sends ...read more

Parks Associates President to present global IoT research insights at Smart Home Summit London

IoT research from Parks Associates shows the adoption of smart home products is significantly lower in Western Europe compared to the U.S., where 19% of broadband households reported ownership of these products in Q4 2015. The U.K. has the highest adoption among all Western European countries, with 13-16% owning smart home devices, compared to 10-13% in France and Spain. Overall adoption in ...read more

New industry report examines mobile app strategies for connected car industry

Parks Associates today announced new research showing that 62% of U.S. car owners would prefer to bundle vehicle data charges with their mobile data bill, while only 12% prefer a direct billing relationship with the auto OEM. App Strategies for the Connected Car Industry notes the ubiquity of smartphones may limit consumers’ willingness to pay for an additional connection in the car. As a result, ...read more

Analysts to present research and analysis at key energy industry IoT event

Smart Energy Summit: Engaging the Consumer will feature key cross-industry perspectives in the smart energy market, with keynotes from Jeremy Eaton, VP and GM, Connected Home, Honeywell, and Kevin Butt, GM, Environmental, Toyota Motor North America, during the eighth-annual conference on February 20-22, 2017, at the Four Seasons Hotel in Austin, Texas.

The executive IoT conference, hosted by ...read more

Parks Associates, a leading international IoT research firm, will discuss new data on high-end audio and home systems at CEDIA EXPO 2016, September 14-15 at the Kay Bailey Hutchison Convention Center in Dallas, Texas.

“Both high-end audio and smart home systems are pushing into the mass market in 2016, and these CEDIA sessions will examine the impact of new sales channels and the role of traditional custom installers,” said Barbara Kraus, Director of Research, Parks Associates. “We ...read more