Press Releases

Personalization of Content and Search and Discovery a Key Focus at CONNECTIONS™ Summit at 2014 International CES

New research from Parks Associates' Consumer Analytics team indicates that 41% of U.S. broadband households receive personalized video viewing recommendations from at least one source, with online video services Netflix and Hulu being the most common.

“Consumers report high - ...read more

International research firm Parks Associates, host of the annual CONNECTIONS™ Summit at CES, will provide an update on the connected home market and analyze the key trends and upcoming announcements ahead of 2014 International CES in the webcast “Content, Connected CE, and the Smart Home” on Thursday, December 12, 1-2:15 P.M. CT. Media can register for - ...read more

Parks Associates Holiday CE Shopping Research Compares Brand Purchase Intentions among Consumers

Parks Associates announced new research today showing Apple has expanded its dominance this year as the top CE brand for planned holiday purchases, topping Dell for the first time as the most popular brand for desktops. Apple is also the top brand for tablets, laptops, smartphones, home networking routers, MP3 players, and streaming - ...read more

Parks Associates Announces New Consumer Electronics Holiday Shopping Research

Parks Associates CE research reports 60% of CE holiday shoppers plan to purchase at least one device this Black Friday, but the 4Q 2013 survey of U.S. broadband households also shows many consumers started their holiday CE shopping before this week. Seventy-one percent of holiday CE shoppers - ...read more

Parks Associates Senior Analyst to present connected car and mobile research this week at LTE North America and Connected Cars North America  

Research from Parks Associates shows 33% of U.S. broadband households are highly interested in connected-car features that include the ability to listen to online music/audio. Only 16% are very interested in online video features for passengers, but in both instances, interest skews - ...read more

Research firm finds more U.S. consumers plan to purchase Sony PlayStation 4 over Microsoft Xbox One in the 2013 Holiday Shopping Season

Parks Associates research shows many U.S. holiday shoppers have already picked the game-console brand they plan to buy this season, including Black Friday, with 36% of console shoppers planning to purchase a Sony gaming console and 27% planning to buy a Microsoft product. Both - ...read more

Currently 10-12% of broadband households in the U.K. and France own a home control solution where they can control a device such as a thermostat or security camera via a smartphone or PC

Parks Associates hosted over 140 executives at CONNECTIONS™ Europe, a two-day technology conference, November 12-13 in Amsterdam, that included representatives from all areas of the connected home, including  video, tech support, and home - ...read more

Support.com and Parks Associates to address premium tech support needs for smart home services during upcoming webcast

Parks Associates research finds growing consumer interest in smart home automation solutions, with 26% of U.S. broadband households planning to purchase a smart thermostat during the 2013 holiday season. The ongoing influx of these emerging devices is expanding tech support opportunities from - ...read more