Press Releases

Friday, December 02, 2016

Parks Associates and Earth Networks to present strategies to extend the IoT to 100 million “non-connected” households

Complimentary webcast addresses strategies to complete the smart home experience

An upcoming webcast from Parks Associates and Earth Networks will examine strategies to overcome the challenge of “unconnected” legacy devices in the smart home. The IoT research firm notes that nearly 50% of U.S. broadband households plan to buy a smart home device in the next 12 months, but there will still be over 100 million U.S. households that do not have a smart home device by the end of ...read more

Wednesday, November 30, 2016

Voice Control is a Key Differentiator for Smart Home

44% of U.S. broadband households use voice controls on Internet-connected devices

Parks Associates analysts and industry speakers will address consumer use of voice control and implications of new voice control products like Amazon Echo and Google Home in the IoT at CONNECTIONS™ Summit at CES on January 5, 2017, at the Venetian, Level 4, Marcello 4405, in Las Vegas.

Parks Associates research finds that 44% of U.S. broadband households have used voice control functions on at least ...read more

Tuesday, November 29, 2016

Safety and Home/Away Use Cases Dominate Smart Home Interoperability Matrix

IoT research firm surveys consumers on preferred smart home device functions

New research from Parks Associates finds smart home solutions that coordinate safety and home/away event scenarios could help a device manufacturer create cross-platform brand loyalty similar to Apple’s dominance in CE device ecosystems. The IoT research firm finds U.S. consumers are more likely to own multiple CE products from Apple than from any other CE brand, with loyalty based largely around its ...read more

Thursday, November 17, 2016

Twenty-first annual CONNECTIONS™: The Premier Connected Home Conference will be held May 23-25, 2017, at the Hyatt Regency in San Francisco

Parks Associates currently accepting speaking submissions

IoT research firm Parks Associates today announced that the 21st-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 23-25 at the Hyatt Regency, San Francisco. The conference focuses on the changing consumer IoT markets for the smart home, connected entertainment, digital health, smart energy, and mobile apps and services.

New research from Parks Associates shows that 73% of U.S. broadband ...read more

Wednesday, November 16, 2016

Amazon, Samsung, Sears, and Target among speakers at CONNECTIONS™ Summit at CES®

11th-annual executive event to focus on smart home, IoT, and connected entertainment

Parks Associates today announced new IoT research showing Apple has so far been the most successful connected CE brand in creating a product ecosystem strategy, where consumers own multiple different products with the Apple brand. 360 View Update: CE Device Ecosystems shows nearly one-third of consumers use two or more Apple products while 23% use multiple Microsoft products and 20% use two or more ...read more

Tuesday, November 15, 2016

Facebook Messenger, iMessage, and Snapchat are top three messaging apps

SoLoMo app usage in other categories, such as food delivery services, is disrupting traditional services

Parks Associates announced new research today showing Facebook Messenger is by far the most popular messaging app, used by 73% of U.S. smartphone owners who use at least one messaging app. 360 View Update: Mobile First: SoLoMo (Social, Location, and Mobile) App Usage Trends reveals that after Facebook Messenger, iMessage is a distant second at 32% and Snapchat ranks at 28% ...read more

Wednesday, November 02, 2016

Thirty-one percent of Apple Watch owners use voice commands and 45% make phone calls on a weekly basis on their watch

New industry report examines consumer adoption of smart watch apps

Parks Associates announced new research today showing that Apple Watch owners are more engaged with their devices than all other smart watch owners. Leading Smart Watch Apps: Insights into Wearable Use Cases reveals 31% of Apple Watch owners search for information using voice commands on a weekly basis, compared to 19% of non-Apple smart watch owners. Further, 45% of Apple Watch owners make or receive phone calls with ...read more

Monday, October 31, 2016

Parks Associates hosts 11th-annual CONNECTIONS™ Europe: Smart Home, IoT, and the Connected Consumer this week in Amsterdam

More than 200 industry executives to attend IoT event, with keynotes from Allianz, Amazon, Nest, and Panasonic

Leading IoT research firm Parks Associates will host over 200 industry executives this week at the 11th-annual CONNECTIONS™ Europe: Smart Home, IoT, and the Connected Consumer. The executive conference takes place 2-3 November at the NH Grand Hotel Krasnapolsky in Amsterdam.

The two-day conference features keynotes from Allianz, Amazon, Nest, and Panasonic, as well as ...read more

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