NFL Game Pass Leads Market with 6% of all Sports OTT Video Service Subscriptions
Parks Associates announced new research today that reveals 16% of U.S. broadband households have a sports OTT video service subscription. Although it does not stream live games, NFL Game Pass is the most highly adopted service, with 6% of U.S. broadband households having a subscription compared to 4% for the WWE Network and MLB.TV.
“For sports content owners, OTT is a viable way to expand audience ...read more
Ericsson, Comcast Ventures, HP, Zubie, and other key executives to discuss convergence of connected cars and smart homes at CONNECTIONS™ Conference
Parks Associates announced today that 27% of U.S. car owners would like a feature that enables a connected car to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Parks Associates and industry leaders will address the market dynamics of the smart home and connected car ...read more
Analysts and Industry Leaders Will Discuss Connected Health Market Trends at 20th-annual CONNECTIONS™ Connected Home Conference
A recent study by Parks Associates and AARP finds that 117 million Americans will need caregiving assistance by 2020, either as care recipients or family caregivers. Currently more than 80% of caregivers in U.S. broadband households spend over an hour a day performing their caregiving tasks, and as their numbers increase, the demand for connected health ...read more
Consumer adoption of mobile gaming and streaming media devices impacting traditional console adoption
Parks Associates recently announced new European research showing a steady decline in gaming console adoption in France, Spain, and the U.K. while remaining flat in Germany. Continued consumer adoption of mobile gaming as well as the availability of gaming on streaming media devices has played a key role in the decline.
“France’s gaming console adoption dropped from 59% in 2013 ...read more
Intel Security, ULE Alliance, Zonoff, Z-Wave Alliance, and others to speak at 20th-annual CONNECTIONS™ Conference
Parks Associates announced today that of the 9% of U.S. broadband households that own a smart garage door opener, nearly 50% interact with it almost every day via a smartphone, tablet, or computer. The international research firm will address adoption and usage trends with IoT solutions, consumer security and privacy concerns, and strategies to achieve interoperability at ...read more
Ayla Networks and Parks Associates host industry webcast addressing product lifecycle and IoT Data
Parks Associates research finds 47% of U.S. broadband households are concerned their private information stored on connected devices could be made public. Another 47% are worried companies will sell their personal information. Both findings present challenges for companies as they look to leverage connected product data to enhance the consumer experience and deepen engagement. Parks ...read more