Press Releases

Monday, October 20, 2014

Parks Associates: 70% of U.S. broadband households interested in one or more home energy management features

Advisory board for Smart Energy Summit: Engaging the Consumer includes Alarm.com, AT&T, Comcast, Con Edison, EnergyHub, Gridwise Architecture Council, Lowe's, Icontrol Networks, and TXU Energy

Parks Associates announced new research today showing 7% of U.S. broadband households own some kind of home energy management product but 70% are interested in emerging energy-related products or services. The research firm will host the sixth-annual Smart Energy Summit: Engaging the Consumer ...read more

Wednesday, October 15, 2014

Parks Associates addresses challenges for European pay-TV industry at CONNECTIONS™ Europe

New Europe IoT research finds 55% of U.K. broadband households have a set-top box versus 20% in Germany

New research from Parks Associates shows adoption of set-top boxes varies significantly across Europe, where 55% of U.K. broadband households have a set-top, compared to 36% in Spain and 20% in Germany. By comparison, the penetration of Internet-connected CE is 54% of German broadband households, 67% in the U.K., and 69% in Spain.

Parks Associates will address strategies for ...read more

Wednesday, October 15, 2014

Samsung and Amazon tied for second place in tablet market as Apple's shares fall

Parks Associates announces new research on consumer demand for Apple and Android tablet features

In advance of Apple's event this week, Parks Associates announced new research today showing Amazon and Samsung are locked in a tight race for second place behind Apple in the tablet market, which overall shows signs of cooling even as adoption remains high. Parks Associates' 360 View:Mobility and the App Economy, which highlights and analyzes results from a 1Q 2014 survey of 10,000 ...read more

Tuesday, October 14, 2014

Parks Associates: More than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018

Director of Research presents new 4K research at TV Xperience World 2014

New research from Parks Associates finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018. Pay-TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay-TV services. In the U.S., 82% of ...read more

Thursday, October 09, 2014

Parks Associates: Two-thirds of Amazon Prime Instant Video subscribers also rent or purchase titles through the service

Market Research Firm Announces Consumer Survey Showing OTT Video Rentals and Purchasing Trends

Consumer research from Parks Associates finds 37% of U.S. broadband households regularly use transactional services for OTT video, such as online video rentals and downloads. The vast majority of consumers making these a la carte purchases also have a streaming video subscription, emphasizing the potential role of transactional services to supplement subscription OTT. For example, ...read more

Wednesday, October 08, 2014

Parks Associates: One-fourth of U.K., German, and Spanish broadband households very interested in smart home devices, especially for safety and security applications

Deutsche Telekom, Icontrol Networks, and Sky Deutschland to highlight innovative business models at CONNECTIONS™ Europe

Approximately 25% of broadband households in the U.K., Germany, and Spain find individual smart home devices “very” appealing, with smart devices such as smoke, water, and CO detectors as the most appealing, according to Parks Associates' 3Q 2014 European consumer data.

The international research firm will host the ninth-annual CONNECTIONS™ Europe: ...read more

Thursday, October 02, 2014

Parks Associates: Facebook Messenger and Skype are Most Popular Smartphone Messaging Apps in U.S.

New Industry Report Examines Mobile Messaging Market

Facebook Messenger and Skype are the most popular messaging apps in the U.S., according to Parks Associates’ new industry report The Post-SMS War for Mobile Communications: Messaging Apps.

“Among messaging app users, 53% use Facebook Messenger, and 45% use Skype,” said Tejas Mehta, research analyst, Parks Associates. “These two apps are dominant in this high-growth area. At the beginning of 2014, 34% of U.S. smartphone ...read more

Tuesday, September 30, 2014

Parks Associates: More than 40% of broadband households in Germany and Spain own a smart TV

Smart TV, connected devices, and streaming media market a key focus at CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home

New European entertainment and Internet of Things research from Parks Associates shows more than 40% of broadband households in Germany and Spain own a smart TV, while U.K. adoption of smart TVs is 33%. Parks Associates will address the changing landscape for connected CE, pay TV, and OTT services at the ninth-annual CONNECTIONS™ Europe: ...read more

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