Press Releases

Wednesday, July 30, 2014

Leading Healthcare Companies Join Advisory Board for 2014 Connected Health Summit: Engaging Consumers

San Diego Event Will Address Current Digital Health and Wearables Market

Parks Associates announced today the advisory board for the inaugural Connected Health Summit: Engaging Consumers, which the research firm will host on September 4-5 in San Diego. Board members include executives from AARP, ADT, Alere, American Heart Association, Ascension Health, Care Innovations, Humana Wellness, Intermountain Healthcare, Kaiser Permanente, Lowe’s, Meridian Health, Northwestern University, Omron ...read more

Tuesday, July 29, 2014

Parks Associates: 78% of connected car owners will demand connected features in their next vehicle

New report “Connected Cars: Revenue Opportunities” shows demand for connected car features is growing as Google and Apple expand vehicle solutions

Parks Associates announced a new industry report today showing connected car features are rapidly gaining consumer acceptance. Over 75% of U.S. vehicle owners with at least one connected car feature indicate these services will influence their next vehicle purchase, and over 50% rated connected services as “very important” in ...read more

Wednesday, July 23, 2014

Parks Associates: U.S. patients of Accountable Care Organizations (ACOs) to exceed 130 million by 2017

Connected Health Summit features session on ACO challenges and opportunities with Intel-GE Care Innovations, SSM Health Care, Meridian Health, and Intermountain Healthcare

Parks Associates digital health research finds recent business and regulatory changes in healthcare will drive the number of U.S. patients receiving care from an ACO from 40 million in 2015 to over 130 million by 2017. The research firm, which will host the inaugural Connected Health Summit: Engaging Consumers, ...read more

Tuesday, July 22, 2014

Parks Associates: Nearly 40% of U.S. broadband households have looked up health information online

Jennifer Kent of Parks Associates presents consumer engagement research at mHealth + Telehealth World

In the last 12 months, 38% of consumers in U.S. broadband households looked up health information online, and 27% used the website of their care provider or insurer, according to research from Parks Associates.

Jennifer Kent, Senior Analyst at Parks Associates, will discuss the implications of current consumer attitudes and behaviors in connected health during the session ...read more

Thursday, July 17, 2014

Parks Associates: 60% of U.S. broadband households own a personal health and wellness device

ADT Health, iHealth Labs, Lowe's, Aetna, and Qualcomm Life address consumer engagement for digital health solutions

New digital health and Internet of Things (IoT) research from Parks Associates finds nearly 60% of U.S. broadband households own some kind of personal health and wellness device, such as a digital weight scale, blood pressure meter, digital pedometer, or glucometer.

The inaugural Connected Health Summit: Engaging Consumers, hosted by Parks Associates on September 4-5 in ...read more

Wednesday, July 16, 2014

Over 1.8 million households headed by consumers 25-34 own at least one smart energy product

Parks Associates research finds more U.S. households adopting smart thermostats, smart lighting, smart outlets/plugs and power strips, and smart kitchen appliances

New Internet of Things (IoT) research from Parks Associates shows young consumers, those with children, and those in a home for 3-4 years are leading the adoption of Internet-connected energy devices. The firm's Home Energy Management Adopters reveals more than 10% of U.S. broadband households headed by a consumer aged ...read more

Wednesday, July 09, 2014

More than 25% of U.S. households will have a streaming media player by 2015

Roku leads U.S. market, but Apple still ahead globally

Parks Associates announced a new report today showing that more than 25% of U.S. households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category. The report, The Evolving Market For Streaming Media Devices,found Roku accounted for nearly one-half of streaming media players (46%) purchased in the U.S. in 2013, while Apple, ...read more

Thursday, June 26, 2014

Parks Associates announces new consumer segmentation research based on multiscreen video viewing habits

New research shows three types of consumers watch the most mobile video content - Travelers, Avid Viewers, and Multiscreeners

 Parks Associates today announced new consumer research and analysis showing three out of seven unique consumer segments account for the majority of mobile video viewing, averaging 9 hours per week on a smartphone or tablet compared to less than 15 minutes per week for the remaining four segments. The average among all U.S. broadband households is ...read more

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