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Thursday, Feb 18, 2010

Coming to a TV Near You: Addressable TV Advertising?

I firmly believe once household-level addressability is available on a meaningful scale, advertise...

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Wednesday, Feb 17, 2010

Microsoft Unveils Windows Phone 7 Series

At Mobile World Congress 2010, Microsoft Corp. unveiled the next generation of Windows Phones, Win...

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Tuesday, Feb 16, 2010

CONNECTIONS US welcomes new sponsor, Allegro Software

Parks Associates welcomes Allegro Software Development Corporation as the newest Silver level spon...

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Tuesday, Feb 16, 2010

HBO and Verizon FiOS TV Introduce HBO GO

Verizon and HBO announced that Verizon's FiOS TV customers will be the first to gain access to HBO...

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Tuesday, Feb 16, 2010

Parks Associates forecasts advanced TV, mobile advertising, and social networking to lead long-term recovery in U.S. ad spending

Targeted and interactive TV advertising will lay the foundation for the long-term recovery of U.S....

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Tuesday, Feb 16, 2010

Parks Associates forecasts advanced TV, mobile advertising, and social networking to lead long-term recovery in U.S. ad spending

Targeted and interactive TV advertising will lay the foundation for the long-term recovery of U.S...

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