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Latest Press Releases

Tuesday, Aug 16, 2011

Trends in Behavioral and Contextual-based Advertising shows consumers accepting of targeted advertising

Creation of the Digital Advertising Alliance is an important step for the $26 billion U.S. online...

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Monday, Aug 15, 2011

Digital Advertising Alliance (DAA) is Step in Right Direction for Industry, Parks Associates Research Shows

New Report on Trends in Behavioral and Contextual-based Advertising shows consumers accepting of...

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Monday, Aug 15, 2011

Google Nabs Motorola Mobility: What Does It Mean For TV Service Providers?

As we all awoke to the news of Google's acquisition announcement, many are focusing attention on...

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Thursday, Aug 11, 2011

Metadata to Define Tv's Future?

Today’s consumers want TV content not just in the web browser, but on smartphones, tablets, gamin...

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Thursday, Aug 11, 2011

New Telecom Services to Capitalize on Broadband Connectivity

Harry Wang, Director of Health and Mobile Product Research at Parks Associates shares his thought...

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Thursday, Aug 11, 2011

CONNECTIONS Summit at CES will be held January 10, 2012 in Las Vegas

Parks Associates announced it will host the 2012 CONNECTIONS™ Summit at CES on January 10, the fi...

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