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Latest Press Releases

Thursday, Aug 18, 2022

Internet Video over-took Broadcast Video in 2016

OTT service subscriptions continue to grow at the expense of traditional pay-TV services. Traditiona...

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Wednesday, Aug 17, 2022

Almost Half of DIY Security System Owners Report Purchase Trigger was Burglary

SimpliSafe, Wyze, AvantGuard, Vintage Security, RapidSOS, ADT, Affiliated Monitoring, and more addre...

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Saturday, Aug 13, 2022

AVOD + TVOD: Enticing Retention Offering in a Budget-conscious Economy

The utilization of hybrid AVOD (advertising-based video on demand) and TVOD (transactional video on...

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Wednesday, Aug 10, 2022

Majority of US consumers intending to purchase wearables are willing to pay more for devices with health and medical features

Parks Associates’ Connected Health Summit features Jasper Health, Omron, Garmin, Becklar, and more s...

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Wednesday, Aug 10, 2022

32% of smart tag owners report using the device to track another person without their knowledge

Parks Associates estimates 15.7 million smart tags will be sold in the US in 2022, rising to 94.9 mi...

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Saturday, Aug 06, 2022

The Rise of Online Pay TV

vMVPDs represent a small but growing percentage of the total pay TV market, and over time will becom...

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