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Latest Press Releases

Wednesday, Dec 07, 2016

Pre-purchase experience key to adoption of virtual reality headsets

New industry snapshot shows 15% of consumers who try a VR headset buy one A new market snapshot b...

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Tuesday, Dec 06, 2016

Fitbit's Acquisition of Pebble Leaves Many Questions Unanswered

After a week-long rumor mill about Fitbit acquiring the struggling smart watch maker Pebble, the sus...

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Monday, Dec 05, 2016

37% of U.S. broadband households find solar panels highly appealing, strengthening outlook for solar in 2017

EPA, Illinois Commerce Commission, Honeywell, and Toyota to speak at Smart Energy Summit IoT rese...

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Sunday, Dec 04, 2016

Insurance to drive sales of smart water devices in U.S.

IoT research firm shows 14% of U.S. broadband households plan to buy a smart water leak detector in...

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Friday, Dec 02, 2016

Consumer Strategies and Use Cases for Virtual and Augmented Reality

According to Parks Associates research, 63% of U.S. broadband households are not familiar or know no...

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Thursday, Dec 01, 2016

Parks Associates and Earth Networks to present strategies to extend the IoT to 100 million “non-connected” households

Complimentary webcast addresses strategies to complete the smart home experience An upcoming web...

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