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Latest Press Releases

Monday, Mar 25, 2019

Online Pay-TV Households More Dynamic in Their Subscription Behaviors

The pay-TV landscape in the US has gone through dramatic changes in the past several years. Traditio...

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Monday, Mar 25, 2019

Apple Event: Top CE Takeaways

Over the past few years, Apple has been pivoting from devices to services. This has particularly bee...

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Monday, Mar 25, 2019

Three Thoughts from Apple’s Video Announcements – 3.25.19

After whipping up interest and expectations, Apple announced a number of new services and service or...

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Wednesday, Mar 20, 2019

75% of smart home device owners find their devices very valuable

Research addresses opportunities to drive smart home device adoption forward Parks Associates fin...

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Wednesday, Mar 20, 2019

OTT Platform Availability: Expectations vs. Reality

For any OTT service, including AVOD (advertising video on demand) players like Tubi TV or vMVPD offe...

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Tuesday, Mar 19, 2019

Average household spending on subscription OTT streaming services has held steady for the past three years

Webcast from Parks Associates and Swrve analyzes key strategies to design successful OTT services...

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