Parks Associates is a partner of the NAB Show.

Brett Sappington, Director, Research, Parks Associates will be speaking on the Super Session Constant Cravings - Using OTT to Win the Next Generation of Viewers, on Monday, April 13, at 10:30 AM.

NAB Show, held April 11-16, 2015 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With more than 98,000 attendees from 150 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. 

Parks Associates is supporting IoT Asia.

Internet of Things Asia (IoT) 2015 brings together businesses, government and solution providers to discuss, network and learn how internet of things technologies will transform their business operations and societies. The adoption and implementation of IoT will result in higher productivity with lower operating costs, and improvement to the overall quality of life. IoT Asia Conference will feature case studies and adoption strategies across the 7 key verticals such as healthcare, transport & logistics, retail, manufacturing and smart cities. IoT Asia exhibition will feature over 50 exhibitors showcasing the latest products and solutions at the exhibition. Access to the trade exhibition is complimentary.

Parks Associates is supporting Network Virtualization & SDN Latin America.

Co-located alongside the well established LTE Latin America show, the NFV & SDN community will come together to discuss Carrier Class SDN from a unique, strategic operator led perspective. Hear from all parts of the SDN ecosystem and take away the key learning points to utilize virtualization technologies to benefit networks in the long term. The targeted agenda will examine the steps needed to move SDN and NFV forward from research into reality featuring dedicated sessions on Openness and Collaboration in NFV, the evolving role of SDN, virtualizing the data centre, overcoming deployment challenges, creating network flexibility and virtualization priorities within the network infrastructure. With FREE operators passes available this show really is a must attend for all carriers in the region! Two packed days of strategic presentations, interactive panel discussions, structured networking time and Proof-of-Concept demonstrations, make sure you don’t miss out!

Parks Associates is supporting LTE Latin America.

Celebrating its 6th year, LTE Latin America follows on from last year’s hugely successful show, and is returning to Rio de Janeiro in a new venue - Sulamerica Convention Center - with an extended conference programme and new speakers from the whole ecosystem to give greater depth and breadth of discussion around the region’s most pertinent mobile broadband developments. A great new feature for this year will be the event’s co-location with the launch event Network Virtualization & SDN Latin America, which is part of the Network Virtualization Global Events. Follow from last year we will have an exclusive session about Signaling, that continuous to be one of the big challenges for operators. LTE Latin America 2015 – Your one chance to meet all the movers & shakers from within the regional LTE community in one dedicated LTE forum.

Brett Sappington, Director, Research, Parks Associates will be presenting in the webcast "Cloud-DVR – Reinventing Video Delivery and Forging New Business Models," sponsored by Imagine Communications, on Tuesday, March 31 at 10:00 am ET.

If you could only find a way to consume the video content of your choice and have it delivered to your selected device when you wanted it. It’s 2015 – shouldn’t we be there by now? Cloud-DVR is the next big thing in video – with the ability to energize the monetization of video content and alter the very nature of the value chain – from content creators to distributors. This webinar will focus on the rapidly emerging, lean forward video consumption behaviors we are all adopting, and the advanced innovations and technologies that are propelling the market to deploy “the ultimate viewing solution for the multiscreen world.” It will explain how content creators, broadcasters, aggregators, and distributors can all benefit by deploying this innovative technology, and who may be the biggest winners of all. The webinar will also discuss how advanced advertising innovations such as Dynamic Ad Insertion can vastly improve the monetization of advertisements and value to the end user.

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates will be presenting in the webcast "Increase profits by adding home automation services," sponsored by Icontrol Networks, on Thursday, March 26 at 2pm ET.

Today’s customers are looking for more than basic home security. They want the features that home automation offers. This demand has been fueled by new technology and heavy advertising from companies such as Xfinity and Time Warner Cable. Attend this free webcast to learn how you can offer the same enterprise class systems to your customers as the industry’s top-tier security providers with the Icontrol One platform. This platform currently manages over 26 million installed devices nationwide. 

Parks Associates is supporting the World Health Care Congress. If you are interested in meeting with our team while at this event, please click here.

The 12th Annual World Health Care Congress convenes decision makers from all sectors of health care to catalyze change. In 2015, faculty focus on critical challenges and opportunities including the impact of ACA implementation on health care businesses one year in, payer and provider consolidation, new approaches to value-based payment, and novel partnerships with the true potential to move the needle on care coordination and delivery.

Parks Associates is supporting the 17th annual Multichannel News 2015 Wonder Women. 

Parks Associates is supporting Cable Congress 2015.

The leading dedicated event for cable and media industries in Europe Cable Europe’s flagship gathering of the European cable industry, comes to Brussels, the decision–making heart of the European Union. This event brings together the most sought-after speakers, strategists, innovators, policy makers and game-changers in the cable and new media industries.

John Barrett, Director of Consumer Analytics, Parks Associates, will be speaking during the session "Mobile Video and the Future of Content" on Thursday, March 12, at 2:30 PM. Various studies show that more than half of companies are already making use of video – a figure that is predicted to rise as more realize the possibilities. Nielsen claims that 64 percent of marketers expect video to dominate their strategy in the near future. The success stories of videos that have gone viral are legend. A recent campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times. If such numbers seem out of reach for most marketers, they at least demonstrate video’s inherent shareability. Engage viewers, and they will share the video with others. They will spend longer time on the application and more time interacting with the brand.

Hosted by Bottle Rocket Studios, Mobile Summit covers a wide range of trends and topics we all need to know for 2015 and beyond, but also goes deep into specific topics you select. Specific topics and discussions include data and analytics, app marketing, virtual reality, beacons, loyalty, notification strategies, new trends in mobile UEX, our curated findings from MWC, sales enablement, Apple Watch and other wearables, mobile ordering and payments and much, much more.

 Harry Wang, Director, Health & Mobile Product Research, Parks Associates, will be moderate the session "The Smartwatch Revolution" on Wednesday March 11, at 2:30 PM. With so many smartwatches and choices in the market, this panel will discuss how product differentiation becomes paramount and what the development roadmap looks like for the smartwatch market in the years to come. Harry will also moderate the panel "The Quantified Self" on Wednesday March 11, at 3:00 PM. This panel will examine what wearable tools are available for consumers and what data generated is of value.

Parks Associates is supporting the Wearable Technology Show 2015. 

The Wearable Technology Show is the BIGGEST event for wearables, augmented reality & IOT. Our conference programme has 7 different tracks, offering delegates a unique opportunity to hear from some of the leading experts in wearable technology, view the latest product demonstrations from around the world and network with the industry. The next event will be held in London's ExCel on the 10th & 11th March 2015. Register now to save more than 40% on conference passes.

Parks Associates is supporting Wearables TechCon.

Wearables TechCon, March 9-11 in Santa Clara, expands beyond its DevCon roots to include a focus on both the hardware and software behind the coming generation of wearable technology. Classes and tutorials in the TechCon tracks will focus on embedded computing, hardware design, sensors, and physical technology, while tracks in the DevCon portion will focus on programming apps and mastering the SDKs of the next wave of computing devices. 2,000 attendees. Use code WEARIT for a $200 conference discount off the 3-day pass.