Parks Associates is supporting Cable Congress 2015.

The leading dedicated event for cable and media industries in Europe Cable Europe’s flagship gathering of the European cable industry, comes to Brussels, the decision–making heart of the European Union. This event brings together the most sought-after speakers, strategists, innovators, policy makers and game-changers in the cable and new media industries.

John Barrett, Director of Consumer Analytics, Parks Associates, will be speaking during the session "Mobile Video and the Future of Content" on Thursday, March 12, at 2:30 PM. Various studies show that more than half of companies are already making use of video – a figure that is predicted to rise as more realize the possibilities. Nielsen claims that 64 percent of marketers expect video to dominate their strategy in the near future. The success stories of videos that have gone viral are legend. A recent campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times. If such numbers seem out of reach for most marketers, they at least demonstrate video’s inherent shareability. Engage viewers, and they will share the video with others. They will spend longer time on the application and more time interacting with the brand.

Hosted by Bottle Rocket Studios, Mobile Summit covers a wide range of trends and topics we all need to know for 2015 and beyond, but also goes deep into specific topics you select. Specific topics and discussions include data and analytics, app marketing, virtual reality, beacons, loyalty, notification strategies, new trends in mobile UEX, our curated findings from MWC, sales enablement, Apple Watch and other wearables, mobile ordering and payments and much, much more.

 Harry Wang, Director, Health & Mobile Product Research, Parks Associates, will be moderate the session "The Smartwatch Revolution" on Wednesday March 11, at 2:30 PM. With so many smartwatches and choices in the market, this panel will discuss how product differentiation becomes paramount and what the development roadmap looks like for the smartwatch market in the years to come. Harry will also moderate the panel "The Quantified Self" on Wednesday March 11, at 3:00 PM. This panel will examine what wearable tools are available for consumers and what data generated is of value.

Parks Associates is supporting the Wearable Technology Show 2015. 

The Wearable Technology Show is the BIGGEST event for wearables, augmented reality & IOT. Our conference programme has 7 different tracks, offering delegates a unique opportunity to hear from some of the leading experts in wearable technology, view the latest product demonstrations from around the world and network with the industry. The next event will be held in London's ExCel on the 10th & 11th March 2015. Register now to save more than 40% on conference passes.

Parks Associates is supporting Wearables TechCon.

Wearables TechCon, March 9-11 in Santa Clara, expands beyond its DevCon roots to include a focus on both the hardware and software behind the coming generation of wearable technology. Classes and tutorials in the TechCon tracks will focus on embedded computing, hardware design, sensors, and physical technology, while tracks in the DevCon portion will focus on programming apps and mastering the SDKs of the next wave of computing devices. 2,000 attendees. Use code WEARIT for a $200 conference discount off the 3-day pass.

Glenn Hower, Research Analyst, Parks Associates will be speaking during the session "A Glimpse Behind the Curtain of Connected TV," on Wednesday, March 4, at 5:00 PM. With much uncertainty around the future of TV, one thing is for sure: whether it’s through Roku, Xbox, Amazon Fire TV, or a smart TV, consumers are quickly adopting connected TV. Streaming your favorite content to your television opens up an exciting world of new, premium, unskippable advertising opportunities for marketers. This preconference session will be an opportunity to peer into connected TV’s 'state of play'. Hear experts share up to the moment updates on consumer adoption and usage, network and digital publishers' response, pay TV vs. distributors – is there a difference in their approach and is there a “winner” emerging – and how advertisers are responding.

The ANA Media Leadership Conference presented by Google will bring together the leaders of the media industry to discuss urgent issues and share insights on the newest ways of connecting with today’s consumers.

Parks Associates is supporting Media Summit New York.

Media Summit New York is the most significant conference of the year! Media Summit New York is the Premier Conference on Broadband, Mobile, Advertising, Television, Film, Cable & Satellite, Publishing, Radio, Magazines, News & Print Media and Marketing - Over 750 of the country's top media, entertainment and technology executives attended.

Parks Associates is supporting Mobile World Congress.

The GSMA Mobile World Congress is where senior mobile leaders gather, collaborate and conduct industry business. The event provides the planet’s best venue for mobile industry networking, new business opportunities and deal-making. It includes a world-class conference featuring visionary keynotes; a product and technology exhibition showcasing 1,900 companies; App Planet, the Centre of the Mobile Apps Universe; and the annual Global Mobile Awards ceremony, which recognises mobile solutions and initiatives from around the world. Make your plans now to be on “The Edge of Innovation” at Mobile World Congress 2015, in the Mobile World Capital, Barcelona.

Parks Associates is supporting India m2m + iot Forum.

India m2m + iot Forum is the most premium global platform for machine-to-machine (m2m) and internet of things (iot) community and offers the best opportunity for learning, sharing, connecting, networking, branding and positioning with senior decision makers associated with machine-to-machine (m2m) and the internet of things (iot) world. The conference aims at enriching the machine-to-machine (m2m) and internet of things (iot) ecosystem with market intelligence, technology trends, success stories and capacity building. It is a confluence of a variety of activities in the form of keynote sessions, panel discussions, technology showcase, dialogue and exchange forums - covering the vast gamut of technology, application, policy, use cases from across India and the world.

Parks Associates is hosting the Smart Energy Summit.

Smart Energy Summit: Engaging the Consumer examines the expanding market for energy solutions and home controls and its impact on utilities, service providers, retailers, manufacturers, and consumers.

At this annual conference, Parks Associates analysts, media, and industry leaders evaluate new partnerships, strategies for consumer engagement, and deployment plans for energy and management solutions in the connected home.

The summit agenda features executives representing utilities, telecom and security companies, retailers, and OEMs presenting on the state of the market and the emerging consumer and business opportunities.

Brett Sappington, Director, Research, Parks Associates is moderating the panel "TV Platforms & Experiences Shift to the Cloud" on Wednesday, February 11 at 5:15 - 5:55 PM.Consumer electronics manufacturers are rolling out “cloud-based” services that offer a range of local, national, and international TV channels via the Internet to smart TVs. And the MSOs are looking to the cloud as well. The panel will discuss the reality of what’s on the market today as compared to the vision for the future of cloud-based IP-delivered content and what that will mean for consumers, CE manufacturers, advertisers and broadcasters.

On February 10-12, Digital Entertainment World (DEW) brings together leading industry executives from games, music, video and publishing to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the digital entertainment industry. Digital Entertainment World is changing the way content owners, enabling technology providers, digital distribution platforms and CE manufacturers meet and engage. From digital content creation to monetization, Digital Entertainment World is where you want to be if you are in the business of creating or monetizing digital entertainment content. Speakers include Ynon Kreiz (President of Maker Studios), Eddy Moretti (Chief Creative Officer of VICE Media Worldwide), Steve Mosko (President of Sony Pictures Television), and more. Register at http://www.dewexpo.com. 

Parks Associates is supporting DeveloperWeek.

DeveloperWeek 2015 is San Francisco’s largest one-week tech event series with over 60 week-long events including the DeveloperWeek 2015 Conference & Expo, Accelerate 2015 (1,000+ attendee hackathon) GirlDevWeek Events, Robotics Dev Summit, DevOps Summit, 1,000+ attendee tech hiring mixer, and 60+ city-wide workshops, open houses, drink-ups, across San Francisco! DeveloperWeek puts the spotlight on new dev technologies. Event hosts and supporters of last year’s DeveloperWeek include Google, Facebook,Yelp,Rackspace, IBM, Cloudera, Red Hat, Optimizely, SendGrid, Blackberry, Microsoft, Neo Technology, Eventbrite, Klout, Built.io, Ripple, GNIP,Tagged,HackReactor, and 30+ more here. Because DeveloperWeek covers all new dev technologies, our conference and workshops invite you to get intro lessons (or advanced tips and tricks) on technologies like HTML 5, WebRTC, Full-Stack Javascript Development, Mobile Web Design, Node.js, Data Science, and Distributed Computing to name a few.

Parks Associates is attending DistribuTECH. Click here to schedule a meeting with our team.

DistribuTECH is the largest U.S. event that covers the utility industry from end-to-end with 10,000 attendees and more than 48 exhibitors. In past years, San Diego has delivered the event’s highest-ever attendance numbers and the 2015 event will be no exception. It’s already on track to be the largest ever.