Elizabeth Parks, President, Parks Associates will be presenting a research presentation on Reducing Customer Churn at NCTC SmartClicks on March 2, 2021 at 12 PM CST.

Retention strategies that work – Join us for a presentation on how to use smart home offerings and customer data to achieve high impact results and reduce customer churn.

With data showing that home network activity has surged to 120% of pre-pandemic levels, subscriber demands, and expectations have skyrocketed, and all service providers face unprecedented challenges. This session will help you understand and navigate this space and also leverage new information to keep customers longer.

Elizabeth Parks, President, Parks Associates, will be speaking at the GEA Boardroom Session at the TecHome Builder Online Summit on Wednesday, February 24th from 11:30-12:00 PM EST.

Smart Home: Beyond Appliances

Smart technology is everywhere – transforming our industry and the lives of our home owners. When 60% of homebuyers are willing to pay more for a house that is advertised as a “Smart Home,” how is the building industry staying current and knowledgeable in this space? Join us for this informative panel discussion to hear from our panel of experts as they discuss the importance of looking beyond just “smart appliances” and how working with smart home partners and system integrators is critical in driving smart appliance adoption, improving the smart home connection experience and providing connected support for home owners.

Jennifer Kent, Vice President of Research, Parks Associates, will be speaking on the panel, The Next Big Thing: Home as the New Headquarters, on January 12, 2021, at 2:15 PM CST.

It took a pandemic to make our homes the center of work, education, shopping, entertainment, and health and fitness — not just a retreat. Much of this new home-centrism will stick, while some will unbend to the way it was. We’ve seen a glimpse of what technology can do to enhance the at-home experience — will it be enough to keep a house as headquarters?

Parks Associates is supporting REUTERS NEXT.

REUTERS NEXT (Jan 11-14) kicks off 2021 by gathering global leaders and forward thinkers to reimagine solutions to the challenges the new year brings.

No country, company or community can tackle the future alone. To build a better world, thinkers and doers must come together to share ideas, collaborate and act.

REUTERS NEXT draws on Reuters global reach to host diverse voices from around the world who will examine topics from different perspectives, bringing their passion, experience and expertise to find new ways forward.

Parks Associates is hosting CONNECTIONS™ Summit, a CES Partner Program on Thursday, January 14, 2021. Register here: https://connectionssummit.com

CES® 2021 will digitally convene businesses, thought leaders, policymakers, media and the broader tech community to launch products, build brands and form partnerships. Hear from technology innovators, see the latest product launches, and engage with global brands and startups from around the world.

Elizabeth Parks, President, Parks Associates will be speaking at Techfluence on January 6, 2021 at 12 PM CT.

Elizabeth Parks, President at Parks Associates, will be presenting "2020 Video Trends: OTT Growth and Churn" at OTT.X @ PIPELINE on December 10, 2020 at 12:45 PM CT.

Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households have trialed an OTT service, and 8% of households have trialed four or more services. Video service providers continue to work to overcome high churn rates and drive engagement, especially as more and more services enter the market. Free trials and promotional offers continue to drive serve subscription, but can also impact churn rates. This short presentation shares Parks Associates latest consumer research highlighting growth and churn rates in OTT services.

Parks Associates is supporting the AI & Big Data Expo Europe. 

The AI & Big Data Expo Europe, the leading Artificial Intelligence & Big Data Conference & Exhibition event is a showcase of next generation technologies and strategies from the world of Artificial Intelligence & Big Data, an opportunity to explore and discover the practical and successful implementation of AI & Big Data in driving forward your business in 2020 and beyond. Register with Parks Associates discount code - PARKS20 - for 20% off any ticket type. 

The Future of Insurance Europe (Nov 24-25, Online) is where CEOs and C-level executives from across European insurance markets, join forces to share ideas and realign strategies in order to build business resilience in this dynamic new commercial environment.

Providing you with strategies to transform trends and emerging risks into opportunities, tackling regulation and accelerating digitalisation efforts at a time where agility and transformative change is paramount to remain competitive in today’s markets.

This is the only meeting in the world where the C-suite community can enact real change, shaping the future of the European insurance industry.

Steve Nason, Research Director at Parks Associates, will be speaking at OTT Executive Summit on the session, "OTT Industry Scan: Market Research Overview" on November 17, 2020, at 10:15 AM CT.

The OTT Executive Summit brings together the top minds in video content, distribution, and technology to discuss how OTT is enabling new business models for both traditional Pay TV providers and new innovators. We are planning another fantastic gathering of industry executives representing the “who’s who” of the industry— including service providers, broadcasters, programmers, content producers, advertisers, and enabling technologies. 96% of past attendees were senior executives and all were key thought leaders and decision makers.

Parks Associates is supporting The Future of Insurance USA.

The Future of Insurance (Nov 16-18, Online) is where CEOs and C-level executives come together to redefine the future of insurance as we know it.

Providing you with strategies transform trends and risks into opportunity and improved customer experience. This is the only meeting in the world combining tech, innovation with a customer-driven agenda.

Outdated products and clunky service are not acceptable. Survival and success rely on speed to address challenges faster than the competition, merging innovative technology with data to transform product, underwriting, CX and claims.

A few of the industry-leading CEOs already confirmed to speak at The Future of Insurance include Maurice Hank Greenberg (CEO and Chairman, C.V. Starr & Co. Inc., Starr Insurance Companies and The Starr Foundation), Brooks Tingle (President and CEO, John Hancock), Bruce Carnegie-Brown (Chairman, Lloyd’s of London) andDan Glaser (CEO, Marsh & McLennan Companies). They will be joined by:

• Peter McMutrie, President of P&C Commercial Lines, Nationwide
• Jane Possell, Chief Information Officer, CNA Insurance
• Greg Tacchetti, Chief Information Officer, State Auto
• Shiela Companie, Chief Life Actuary, Amica
• Naveen Agarwal, Chief Marketing Officer, Prudential
• Amy Freidrich, President of Insurance, Principal

And many, many more…

Discover the CEOs and C-level speakers confirmed here.

Elizabeth Parks, President, Parks Associates will be presenting on the OPTECH Eye Opener Panel, sponsored by Cox Communications, at NMHC OPTECH 2020 on November 18, 2020 at 11 AM EST.

We are all striving to make smart, data-driven decisions for our companies while balancing all the unknowns of today’s economic environment. Join us for a day dedicated to tackling many of core issues related to operations—including workforce management, enterprise technology and broadband investments, compliance issues, data management and security and more.