Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, we have provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions.

Scope of Research

› Global markets
› Features and differentiation
› Innovations and disruptive technologies
› Market participants and company profiles
› SWOT analysis
› Customer preferences and purchase intentions
› Consumer behavior and usage habits
› Adoption and price sensitivity
› Consumer segmentation
› Optimal bundles
› Channel dynamics
› Market trends
› Market sizing & forecasts
› Value chain analysis
› Branding

With each category, Parks Associates provides:

  • Primary Consumer Research
  • Industry and Competitive Analysis
  • Focus Groups
  • Forecasting and Distribution Analysis
  • Strategic Seminars and Workshops
  • Executive Conferences
  • Custom Projects and Consulting

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Parks Associates produces multiple events for industry executives throughout the year.

Our core industry event – CONNECTIONS™: The Premier Connected Home Conference – hosts over 500 industry executives each year. CONNECTIONS™ Europe examines digital living issues specific to the European continent, and CONNECTIONS™ Summit at CES reviews the year in digital product and services each year and looks ahead to the major consumer and industry trends.

Smart Energy Summit: Engaging the Consumer examines the expanding market for energy solutions and home controls and its impact on utilities, service providers, retailers, manufacturers, and consumers.

Connected Health Summit: Engaging Consumers is the only event focused exclusively on the consumer-focused perspective of the fast-growing digital health/connected health market.

Parks Associates also hosts research Webcasts every month.

Job Opportunities - We are hiring! 

Parks Associates is currently hiring. If you are interested in an opportunity to work for a leading market research firm, please contact Elizabeth Parks today.  

  • Research Intern
  • Marketing Intern
  • Researcher
  • Research Analyst
  • Research Director
  • Marketing Associate
  • Business Development Associate


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